layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Director of Marketing - 2000202 at Catholic Charities, Archdiocese of New York

Position Summary: The Senior Director of Marketing and Communications provides strategic leadership for all marketing, communications, branding, and public relations efforts of Catholic Charities of the Archdiocese of New York (ADNY), a mission driven nonprofit provider serving vulnerable individuals and families across the Archdiocese of New York. This role is responsible for elevating the organization’s visibility, advancing its mission and values, supporting fundraising and service delivery goals, and ensuring consistent, compelling messaging across all platforms.
Grounded in Catholic values, the Senior Director will work closely with the CEO, development, programs, and external partners to communicate impact, inspire engagement, and strengthen the organization’s reputation as a trusted provider, advocate and steward of donations.
Essential Duties and Responsibilities
Strategic Leadership
Develop and implement a comprehensive mission consistent marketing and communications strategy that is fully aligned with Catholic Charities’ organizational, service delivery and funding priorities.
Serve as a senior advisor to Catholic Charities’ CEO, and Board on communications strategy, reputation management, and public messaging.
Ensure brand consistency, tone, and visual identity across all communications.
Marketing & Brand Management
Oversee brand positioning and storytelling that reflects Catholic Charities’ organizational values, the dignity of the human person, and our commitment to serving those in need.
2
Supported by the Director of Marketing, oversee marketing campaigns that promote program growth, public awareness, advocacy, and fundraising initiatives.
Provide guidance and oversight of creative development across print, digital, video, and social media platforms that ensures consistent messaging across all marketing and development efforts.
Communications & Public Relations
Lead the development of a comprehensive media strategy that allows for measurable targets and objectives.
In collaboration with the CEO and with the support of an outside public relations consulting firm, ensure consistency in marketing communications and public relations efforts.
Lead internal and external communications, including organizational announcements, executive communications, speeches, and presentations.
Serve as point person for media relations, including press outreach, media inquiries, interviews, and crisis communications.
Draft and review press releases, op-eds, talking points, and messaging for CEO and board members.
Work collaboratively with the Communications team at the ADNY to ensure consistent messaging on issues related to the Archbishop and other Archdiocesan support for Catholic Charities programs and services.
Digital Strategy
Collaborate with the development team to execute a specialized digital strategy utilizing SEO, social engagement and social tools, influencer relations, email newsletter engagement and social tools.
Analyze digital performance metrics to evaluate and optimize reach, engagement, and conversion.
Fundraising & Development Support
Collaborate closely with the Development team to support fundraising campaigns, donor communications, stewardship materials, and grant-related communications.
Produce compelling impact narratives, annual reports, case statements, and donor-facing materials.
Internal Communications
In collaboration with the Catholic Charities Human Resources team, strengthen internal communications to ensure staff are informed, engaged, and aligned with organizational goals.
Support change-management initiatives with clear and timely communication.
Team & Vendor Management
Lead, mentor, and manage a high-performing marketing and communications team that delivers on clear and consistent performance goals and objectives.
Oversee relationships with external vendors, agencies, freelancers, and consultants.
Manage departmental budget and resources effectively.
Position Type and Expected Hours of Work

Benefits

Position Summary: The Senior Director of Marketing and Communications provides strategic leadership for all marketing, communications, branding, and public relations efforts of Catholic Charities of the Archdiocese of New York (ADNY), a mission driven nonprofit provider serving vulnerable individuals and families across the Archdiocese of New York. This role is responsible for elevating the organization’s visibility, advancing its mission and values, supporting fundraising and service delivery goals, and ensuring consistent, compelling messaging across all platforms.
Grounded in Catholic values, the Senior Director will work closely with the CEO, development, programs, and external partners to communicate impact, inspire engagement, and strengthen the organization’s reputation as a trusted provider, advocate and steward of donations.
Essential Duties and Responsibilities
Strategic Leadership
Develop and implement a comprehensive mission consistent marketing and communications strategy that is fully aligned with Catholic Charities’ organizational, service delivery and funding priorities.
Serve as a senior advisor to Catholic Charities’ CEO, and Board on communications strategy, reputation management, and public messaging.
Ensure brand consistency, tone, and visual identity across all communications.
Marketing & Brand Management
Oversee brand positioning and storytelling that reflects Catholic Charities’ organizational values, the dignity of the human person, and our commitment to serving those in need.
2
Supported by the Director of Marketing, oversee marketing campaigns that promote program growth, public awareness, advocacy, and fundraising initiatives.
Provide guidance and oversight of creative development across print, digital, video, and social media platforms that ensures consistent messaging across all marketing and development efforts.
Communications & Public Relations
Lead the development of a comprehensive media strategy that allows for measurable targets and objectives.
In collaboration with the CEO and with the support of an outside public relations consulting firm, ensure consistency in marketing communications and public relations efforts.
Lead internal and external communications, including organizational announcements, executive communications, speeches, and presentations.
Serve as point person for media relations, including press outreach, media inquiries, interviews, and crisis communications.
Draft and review press releases, op-eds, talking points, and messaging for CEO and board members.
Work collaboratively with the Communications team at the ADNY to ensure consistent messaging on issues related to the Archbishop and other Archdiocesan support for Catholic Charities programs and services.
Digital Strategy
Collaborate with the development team to execute a specialized digital strategy utilizing SEO, social engagement and social tools, influencer relations, email newsletter engagement and social tools.
Analyze digital performance metrics to evaluate and optimize reach, engagement, and conversion.
Fundraising & Development Support
Collaborate closely with the Development team to support fundraising campaigns, donor communications, stewardship materials, and grant-related communications.
Produce compelling impact narratives, annual reports, case statements, and donor-facing materials.
Internal Communications
In collaboration with the Catholic Charities Human Resources team, strengthen internal communications to ensure staff are informed, engaged, and aligned with organizational goals.
Support change-management initiatives with clear and timely communication.
Team & Vendor Management
Lead, mentor, and manage a high-performing marketing and communications team that delivers on clear and consistent performance goals and objectives.
Oversee relationships with external vendors, agencies, freelancers, and consultants.
Manage departmental budget and resources effectively.
Position Type and Expected Hours of Work

This is a full-time position. Days and hours of work are generally 9:00 AM to 5 PM Monday - Friday. Please note that additional night and weekend hours will be required to meet deadlines and attend events.

Working conditions and physical demands

The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Remain in a stationary position at a workstation and use a computer at least 50% of the time.
Travel for outreach, events and meetings at least 30% of the time using vehicle or public transportation, traverse city streets, ascend/descend stairs, and be exposed to outside weather conditions.
Engage with the public in social environments.
Work under demanding conditions such as deadlines and project challenges.
Hybrid work environment with regular in-office presence in New York City.
Occasional evening or weekend work for events, media engagements, or urgent communications needs.

Senior Director of Marketing - 2000202

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