layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…
Job opportunity
Lifecycle Marketing Manager
Prezzee
Sydney
Source: Prezzee careers · View original posting
Employer job description
From Prezzee's posting. “We” and “our” refer to the employer.
About Prezzee
Prezzee is a global leader in digital gifting and payments, having sold over 140 million gift cards through partnerships with more than 1,500 brands and serving over 6 million customers worldwide. Our mission is to change lives through the power of giving — leveraging borderless payment technology and innovative digital solutions to help people connect and create memorable moments that truly matter.
About the role
The Lifecycle Marketing Manager will own Prezzee’s lifecycle marketing program across both consumer and business audiences, bringing our Growth & Lifecycle strategy to life through targeted customer journeys, campaigns, messaging, experimentation and ongoing optimisation across priority markets.
Reporting to the Head of Growth & Lifecycle, this role will help shape the broader lifecycle strategy while taking ownership of the journey portfolio, lifecycle roadmap, campaign calendar and optimisation agenda. Working closely with Martech, Growth & Insights, Marketing, Product, Data and Sales, the Lifecycle Marketing Lead will drive improvements across customer activation, repeat purchase, retention and recipient conversion.