layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketing Events Manager at Rezilient Health

Event Strategy & Calendar
Own Rezilient’s annual event strategy across B2B, B2B2C, and company-led experiences, aligning each event to clear business goals.
Evaluate and prioritize conferences, trade shows, sponsorships, and community opportunities based on audience fit, pipeline potential, brand value, and cost.
Partner with Marketing, Sales, and Growth leadership to determine where and how Rezilient shows up, including speaking opportunities, booth presence, hosted events, and sponsorship levels.
Develop event concepts, formats, and themes that bring Rezilient’s care model and brand to life for brokers, employers, partners, members, and patients.
Sales Enablement & Pipeline Support
Plan and execute broker, employer, and partner events, including conferences, trade shows, roundtables, dinners, and hosted gatherings that support relationship building and pipeline.
Collaborate with Sales and Growth teams on pre-event outreach, meeting scheduling, attendee targeting, and on-site engagement strategies.
Coordinate post-event follow-up with Sales and Marketing so leads, contacts, and opportunities are captured, routed, and acted on quickly.
Member Activation
Lead member and employer activations, such as on-site employer events, benefits fairs, open enrollment sessions, wellness days, and clinic launch events.
Partner with Customer Success, Clinical Operations, and employer clients to design activations that drive awareness, patient engagement, enrollment, and utilization.
Develop repeatable activation playbooks, toolkits, and materials that can scale across employer clients and markets.
Rezilient Experiences
Own end-to-end planning and execution of company-led experiences, including Rezilient’s Summit, conferences, and other key brand moments.
Manage program development, agendas, speakers, run-of-show, attendee communications, and on-site experience to deliver polished, high-impact events.
Ensure every event reflects Rezilient’s brand standards, voice, and patient-centered values, partnering with brand and creative teams on signage, collateral, swag, and experiential elements.
Planning, Logistics & Vendor Management
Manage all event logistics, including venue sourcing and contracting, travel, catering, AV, shipping, registration, and on-site staffing.
Source, negotiate with, and manage vendors, venues, agencies, and sponsors to deliver high-quality experiences on time and within budget.
Build and manage event budgets, tracking spend, forecasting costs, and identifying opportunities to maximize return on investment.
Serve as the on-site lead for events, managing setup, execution, troubleshooting, and teardown.
Internal Coordination & Measurement
Act as the central point of coordination for internal stakeholders across Marketing, Sales, Customer Success, Clinical Operations, and leadership, keeping timelines, owners, and deliverables clear.
Create event briefs, project plans, timelines, and checklists that bring structure and consistency to how events are planned and delivered.
Define event goals and KPIs, and track outcomes such as attendance, leads, pipeline influenced, engagement, enrollment, utilization, and cost per outcome.
Deliver post-event recaps and insights that inform future investments and continuously improve Rezilient’s events strategy.
Build scalable processes, templates, and a shared event calendar that reduce executional load on the broader Marketing team.

Marketing Events Manager

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