layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Sales Development Manager - Water & Environmental Markets at Graco

Business Development & Pipeline Generation
Identify, prioritize, and pursue new business opportunities across water quality, PFAS, remediation, groundwater monitoring, and environmental markets.
Develop strategic growth plans for new market segments, customer groups, and geographic regions.
Build and maintain a robust pipeline through prospecting, networking, industry engagement, and market intelligence.
Develop account penetration strategies and stakeholder maps for high-value target customers.
Evaluate new applications, technologies, and market opportunities that align with QED's growth objectives.
Customer Engagement & Solution Selling
Engage environmental consultants, engineering firms, contractors, regulators, municipalities, industrial end users, channel partners, and technology providers.
Lead discovery conversations to uncover customer challenges, regulatory drivers, and unmet market needs.
Position QED's solutions in a compelling manner that differentiates the company from competitors.
Partner with Sales, Product Management, Marketing, and Engineering teams to deliver customer-centric solutions.
Support strategic opportunities through the sales cycle and facilitate successful market adoption.
Strategic Growth & Market Intelligence
Monitor industry trends, regulatory developments, competitive activity, and emerging technologies.
Translate customer insights into growth initiatives, market priorities, and investment recommendations.
Influence product and technology roadmaps through direct customer engagement and market feedback.
Evaluate strategic partnerships, licensing opportunities, technology collaborations, and acquisition targets.
Support business case development for new growth platforms and market expansion initiatives.
Industry Leadership & Relationship Management
Represent QED and Graco at industry conferences, trade associations, and professional organizations.
Establish and strengthen relationships with key industry stakeholders and thought leaders.
Build strategic partnerships that accelerate market access and business growth.
Serve as a trusted advisor to customers and partners within the environmental and water sectors.
Performance Tracking & Reporting
Maintain pipeline activity, customer engagement, and opportunity data within CRM systems.
Track key business development metrics and provide regular updates to leadership.
Report on market trends, competitive developments, and growth opportunities.
Continuously refine business development strategies based on performance data and market dynamics.

Bachelor's degree in Business, Engineering, Environmental Science, Marketing, or a related field.
5+ years of business development, sales, market development, or commercial leadership experience.
Demonstrated success identifying, developing, and converting new business opportunities within technical or industrial markets.
Experience building pipelines, opening new markets, and securing strategic customer relationships.
Ability to engage technical practitioners, commercial leaders, and executive decision-makers.
Strong business acumen and ability to connect customer needs with product, technology, and solution development.
Excellent communication, presentation, influence, and relationship-building skills.
Self-motivated, resilient, and comfortable working in a dynamic, growth-focused environment.
Experience utilizing CRM systems and commercial analytics tools.
Ability to travel approximately 25–40%.
Valid driver's license and ability to maintain insurability under Graco's fleet program.
Accelerators
10+ years of experience in water quality, PFAS, groundwater monitoring, environmental remediation, instrumentation, environmental consulting, or related industries.
Working knowledge of environmental regulations, compliance requirements, and industry market drivers.
Experience building strategic partnerships, distribution channels, licensing agreements, or technology alliances.
Demonstrated success evaluating acquisition opportunities or emerging technologies.
Experience selling complex technical solutions into environmental, industrial, government, municipal, or consulting markets.
MBA or advanced degree preferred.
Applicants must be legally authorized to work in the United States on a permanent and unrestricted basis. This position is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, E-3, O-1, L-1, or employment-based permanent residence sponsorship). Candidates working under temporary employment authorization, including F-1 OPT, STEM OPT, CPT, or similar programs, are not eligible for this position.
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify .

Sales Development Manager - Water & Environmental Markets

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