layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education at Bristol Myers Squibb | LAYIQ

Lead professional education and peer-to-peer (P2P) strategies for both CAR T-treating and referring HCPs, ensuring alignment with brand strategy and clinical differentiation messaging.
Develop and manage the speaker bureau strategy, including content development, speaker training, and execution of programs to ensure effective HCP education.
Shape medical education strategy, including advisory boards, strategic councils, and congress planning, ensuring a strong presence at key industry events.
Drive convention and congress promotions, coordinating booth strategy, sponsorships, and targeted educational opportunities to enhance Breyanzi's visibility.
Act as the key liaison across internal teams, including Medical Affairs, regional marketing, portfolio and channel marketing, and external partners, ensuring seamless collaboration and execution of educational initiatives.
Utilize data and insights to refine educational strategies, tracking engagement metrics and optimizing content based on HCP needs and market dynamics.
Partner with the broader US Cell Therapy and US Commercial Matrix teams to integrate professional education and NPP efforts with broader brand objectives.
Key Qualifications & Experience: Bachelor's degree required; MBA or other Advanced Degree Strongly Preferred
Minimum 6–10 years of progressive experience in pharmaceutical or biotechnology marketing, commercial strategy, or a related function
Hematology, Oncology, or Cell Therapy experience preferred; Demonstrated ability to think strategically, drive execution, foster relationships, and build alignment across a matrixed organization
Proven ability to build and lead cross-functional frameworks that drive execution accountability across diverse stakeholder groups
Demonstrated ability to drive a culture of accountability, balanced with a keen ability for collaboration and working in a matrixed environment
Excellent written and oral communication skills; ability to clearly articulate complex strategies to senior leadership and cross-functional stakeholders
Strong scientific acumen, with the ability to interpret clinical data and translate medical and scientific updates into commercial strategy
Familiarity with FDA promotional regulations, PhRMA guidelines, and MLR review processes
Proven ability to thrive in a complex, rapidly changing environment, driving execution while maintaining strategic focus
Progression to the Associate Director (EG-140) level is typically restricted and based on demonstrated expertise and defined business requirements
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Benefits:

Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.
Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.
Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.
U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection .
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
R1607056 : Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education

Associate Director, US Breyanzi Marketing – Non-Personal Promotion & Professional Education

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