layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Growth Lead
Clera
San Francisco, California, United States
Source: Clera careers · View original posting
Employer job description
From Clera's posting. “We” and “our” refer to the employer.
About the Role
This is a hands-on, end-to-end marketing role at a seed-stage AI platform built for the hospitality industry. You will own everything from positioning and demand generation to field marketing and founder thought leadership, acting as a solo operator who uses AI tools to achieve the output of a full marketing department.
What You'll Do
- Build product positioning and develop the marketing site, including solutions pages tailored to different customer segments.
- Create video content, use cases, and webinars that demonstrate product value.
- Conduct competitor analysis across the hospitality and broader AI landscape.
- Own the blog, design assets, and run experiments with media formats like newsletters, podcasts, and influencer partnerships.
- Execute field marketing campaigns including city-wide activations, in-person events, conferences, and relationship dinners.
- Develop and amplify founder thought leadership on LinkedIn and other channels.
- Design and optimize paid ad campaigns with creative direction.
- Refine signup funnels and build lead generation into a scalable, tightly targeted machine.
What We're Looking For
- 5 or more years of marketing experience at a B2B SaaS or AI company, with demonstrated ownership of end-to-end campaigns from positioning through execution.
- Proven track record building and executing paid acquisition campaigns with measurable conversion metrics.
- Experience spanning both inbound channels (SEO, content, LinkedIn) and outbound channels (events, field marketing, direct outreach).
- Strong portfolio demonstrating campaign ownership and measurable results.
- Experience creating positioning and messaging for technical or complex products.
- Background producing marketing content such as blog posts, case studies, video scripts, or use case documentation.
- Experience planning and executing webinars, virtual events, or in-person field marketing campaigns.
- Comfort with marketing analytics, conversion funnel optimization, and A/B testing.
- Experience at a fast-growing, Series A-to-C stage company running multiple concurrent marketing experiments.