layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
Director, CRM Strategy
CourtAvenue
Office - San Diego, CA
Source: CourtAvenue careers · View original posting
- Pay
- $120,000 — $150,000 USD per year
Employer job description
From CourtAvenue's posting. “We” and “our” refer to the employer.
CourtAvenue is a company of industry experts accelerating digital transformation for the world’s most ambitious companies.
At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth. You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.
The Director, CRM Strategy is the day-to-day owner of CRM strategy execution on one or more of CourtAvenue's largest accounts, translating the broader program vision — set together across accounts — into activation-ready specifications: audience segmentation, journey logic, suppression rules, and campaign requirements. This is a hands-on role: you'll be building segmentation frameworks and journey maps yourself, not only directing others to build them, while also representing CRM strategy credibly in client meetings.