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San Carlos, California, USA
Source: OpenArt AI careers · View original posting
From OpenArt AI's posting. “We” and “our” refer to the employer.
Head of Product Marketing
🎨 About OpenArt
OpenArt is a gen AI creative platform used by millions worldwide. We’re building the next generation of creative tools powered by cutting-edge AI, enabling anyone to create videos, images, visuals, characters, and stories with unprecedented speed and imagination.
We believe the future of creativity is AI-native, and we’re shaping that future.
🚀 Why Join OpenArt
Market products at the frontier of generative AI.
You’ll work on rapidly evolving AI products that are changing how people create.
Shape how a new category is understood.
You’ll turn complex AI capabilities into simple, compelling stories that resonate with creators, marketers, and businesses.
Work directly with Product.
You’ll be deeply embedded in the product development process rather than receiving a finished product to market.
High ownership, real impact.
You’ll own major launches and directly influence product positioning, adoption, and growth.
🎯 About the Role
OpenArt is looking for a Head of Product Marketing to define how our products are positioned, launched, and adopted.
Sitting at the intersection of Product, Marketing, Growth, and our customers, you will deeply understand our users, the generative AI landscape, and our product capabilities—and translate those insights into compelling positioning, messaging, and go-to-market strategies.
This is not a traditional product marketing role. Generative AI is evolving extremely quickly, and we want someone who is already deeply immersed in the space. The ideal candidate has recently worked at a generative AI startup, actively uses AI products, and understands the models, products, competitors, and behaviors shaping the market.
Nice to Have
Define how OpenArt’s products and capabilities are positioned across key customer segments.
Own go-to-market strategy and execution for major product, feature, and model launches.
Develop deep knowledge of users, competitors, models, emerging AI capabilities, and broader market trends.
Conduct customer research and translate insights into product, positioning, and go-to-market recommendations.
Partner with Growth and Product to improve activation, adoption, engagement, and retention.
Develop compelling stories, demos, landing-page messaging, launch materials, and other assets that make OpenArt’s value clear.
Partner with Content, Social, Creator, Growth, and Brand teams to bring product stories to market consistently.
Track launch and adoption performance and continuously improve our product marketing playbook.
Bring market and customer insights back to Product and leadership to help inform what we build next.
🌍 Work Setup
Based in San Carlos, CA. This role is required to be local to our San Carlos office.
Hybrid schedule: 3 days onsite, 2 days remote.
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