layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Influencer Marketing Manager at Fashion Nova

Lead, manage, and develop a team of Talent Partnerships Agents responsible for sourcing, onboarding, and managing paid micro to mid-tier influencer
Partner closely with the Senior Influencer Marketing Manager, Brand Partnerships team and Head of Department to align influencer strategies, partnerships, and campaigns with division objectives and business priorities, while contributing to the ongoing development of paid micro to mid-tier influencer
Demonstrate a comprehensive understanding of all brand divisions, including Fashion Nova, NovaMEN, Curve, NOVA, NovaKids, and other business verticals.
Drive growth of the paid micro to mid-tier influencer database by establishing, tracking, and optimizing individual KPIs for each Talent Partnerships Agent, fostering ownership, accountability, and strategic management of their rosters.
Conduct regular 1:1 meetings with Talent Partnerships Agents to monitor performance, identify opportunities and challenges, provide guidance, and support professional
Review influencer pipeline forecasts and review micro to mid-tier influencers within department CRM, ensuring Talent Partnerships Agents source influencers who are aligned with brand values, division-specific personas, and campaign objectives.
Coach Talent Partnerships Agents on best practices for communication, partnership management, and relationship building to strengthen influencer relationships across
Mentor Talent Partnerships Agents in negotiation tactics and contract management, ensuring all deals are structured effectively, optimized for value, and compliant with company
Thoroughly review and approve influencer marketing contracts for Talent Partnerships
Demonstrate strong data analysis and data management skills, ensuring all systems, databases, and tracking documents are accurately maintained and up to Collaborate cross-functionally with the Buying team to support product launches and priority collections through paid micro-mid tier influencer
Collaborate cross-functionally with Brand Partnerships, Creative and Social Media teams to ensure overall influencer strategies and content direction align with broader brand and business
Own reporting and analytics for the Talent Partnerships team, ensuring clear visibility into performance, trends, and growth opportunities to inform executive decision-making.
Identify emerging influencer, platform, and consumer trends, translating insights into actionable strategies that drive creator acquisition, engagement, and
Regularly evaluate and refine talent sourcing, activation, and retention strategies to maximize program
Oversee influencer budgets, ensuring efficient allocation of spend across micro-mid tier influencer partnerships, campaigns, and division
Define and improve workflows, processes, and best practices across sourcing, outreach, onboarding, activation, and
Partner with the Senior Influencer Marketing Manager and Head of Department to own and optimize department platforms, ensuring accurate tracking of talent, campaigns, and performance
Monitor and audit agent communications on a regular basis to ensure accuracy, professionalism, compliance, and alignment with brand and partnership
Work closely with the Senior Influencer Marketing Manager to execute A+ tier / celebrity partnerships when
Manage the performance review process for direct reports, fostering accountability, professional development, and alignment with organizational
Own ad hoc deals and projects as needed
Role Requirements
5+ years of professional experience in the talent and content ecosystem, preferably gained at top content, entertainment, or social media / influencer agencies or
Natural leader with strong experience and a successful track record managing
High ownership mentality and a natural, highly-skilled problem solver - spot gaps and fix
Outstanding negotiation and contract execution
Proficient in excel and
Bachelor's degree in Communications, Marketing, or a related field
Experienced in negotiating and executing high-scale and high-budget
Exceptional attention to detail and a strong focus on metrics, tracking, and reporting.
Strong presentation skills and a sharp communicator, both written and verbal, across all
Creative to the core - takes initiative to create influencer marketing strategies and executes
Experience collaborating cross-functionally across other
Skilled in budget management and
Established relationships with talent, agencies and other industry
Deep fluency in all things social, especially Instagram, TikTok, YouTube and Twitch, and what drives creator performance on each.
Stay on top of evolving creator, cultural, platform, and consumer
A high-speed operator who thrives in a “no red tape,” results-driven, high-stakes

Influencer Marketing Manager

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