Product Marketing Director

Sierra Select is seeking an experienced and strategic Director of Product Marketing to lead product positioning, go-to-market strategy, marketing communications, and sales enablement across our portfolio of consumer technology, electronics, outdoor living, and related products.

The ideal candidate combines strong strategic thinking with hands-on marketing experience and understands how to translate product features and market trends into compelling value propositions for dealers, customers, and sales teams.

Responsibilities

• Develop and lead product marketing strategies aligned with company and revenue objectives.
• Own product positioning, messaging, value propositions, and competitive differentiation.
• Develop go-to-market plans for new products, product launches, and portfolio updates.
• Conduct market, customer, competitor, and industry research to identify opportunities.
• Create product marketing materials, presentations, sales tools, product guides, and promotional content.
• Partner with sales, product, procurement, operations, and leadership teams to support product growth.
• Develop sales enablement resources to help dealer partners and sales teams effectively communicate product benefits.
• Translate technical product information into clear and compelling customer-facing messaging.
• Monitor market trends, competitor activity, pricing, and customer needs.
• Manage product launches and coordinate marketing activities across relevant channels.
• Support website, email, digital, dealer, and other marketing initiatives.
• Track product marketing performance and provide insights and recommendations to leadership.
• Manage external agencies, vendors, and creative partners when appropriate.
• Establish consistent product messaging and brand standards across marketing materials.
• Identify opportunities to improve product adoption, customer engagement, and sales performance.

Requirements

• 7+ years of experience in product marketing, brand marketing, go-to-market strategy, or a related field.
• Bachelor’s degree in Marketing, Business, Communications, or a related discipline preferred.
• Proven experience developing product positioning and go-to-market strategies.
• Strong understanding of market research, competitive analysis, and customer segmentation.
• Excellent written, verbal, and presentation skills.
• Experience creating sales enablement and product marketing materials.
• Strong project management and cross-functional collaboration skills.
• Analytical mindset with the ability to use market and performance data to inform decisions.
• Proficiency with Microsoft Office, Google Workspace, CRM, marketing, and analytics platforms.
• Experience in consumer electronics, technology, appliances, outdoor living, distribution, or related industries is a plus.
• Experience working with dealer, wholesale, or channel-partner networks is highly desirable.