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Cottonwood Heights, UT
Source: SoFi careers · View original posting
From SoFi's posting. “We” and “our” refer to the employer.
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Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way.
Join us to invest in yourself, your career, and the financial world.
As a Senior Lifecycle Marketing Manager, you will play a critical role in driving Smart Card planning and ongoing growth for the product and its product features. We are looking for a skilled marketing professional who can deliver a strong marketing plan and work cross-functionally with product marketing, product, tech ops, creative, data science, and business leads to deliver shared business OKRs.
This individual will leverage data-driven insights to deliver meaningful business outcomes by driving relevant and personalized communications at each stage of the customer lifecycle.
Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
6+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
A proven track record of driving lifecycle marketing strategy with expertise in driving new growth through cross-sell and upsell, new member onboarding and retention activities at scale.
Strong analytical chops with experience using various testing methodologies.
Experience in directing creative decisions for lifecycle marketing and conducting rigorous testing of value propositions.
Effective verbal and written communication skills.
Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership.
Experience working in a regulated industry (FinTech or Wealth Management) is highly preferred.
Experience leveraging AI-driven insights or machine learning models to enhance audience segmentation, personalization, and campaign optimization.
MBA or other advanced degrees
Previous finance, tech, or brokerage industry experience.
Compensation
The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location.
To view all of our comprehensive and competitive benefits, visit our
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