layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Director, Marketing at STUDS

Location:

HQ (New York, NY) — Hybrid

Key Responsibilities:

Integrated Marketing & Customer Growth
Own the integrated marketing strategy and calendar across brand, retail, digital, and lifecycle, aligned to product launches, studio openings, and seasonal moments.
Drive customer acquisition efficiency and grow the active customer base, connecting marketing investment to revenue outcomes.
Define annual and quarterly marketing priorities, goals, and measurement frameworks in partnership with the CEO and leadership team.
Lead marketing inputs into company planning, OKRs, and business reviews, ensuring every plan is tied to a commercial outcome.
Retail & Studio Marketing
Drive studio traffic, appointment conversion, and customer return across the Studs footprint.
Build the new studio opening playbook, ensuring local marketing investment translates into measurable ramp performance.
Partner with Retail Operations and Merchandising to align launches, promotions, and seasonal moments with in-studio execution.
Lifecycle, Retention & E-commerce
Improve customer retention and LTV through segmentation, lifecycle programs, and re-engagement strategy.
Own marketing’s contribution to e-commerce performance, including site experience, lifecycle programs, and list growth.
Guide strategy and execution across paid media, SEO, email and SMS, influencer, content, organic social, and site merchandising.
Team, Brand & Creative Stewardship
Lead and develop a team of senior marketers across brand, retail, digital, and lifecycle disciplines.
Set the operating rhythm for the marketing organization, including planning cycles, performance reviews, and reporting.
Maintain consistency of voice, positioning, and creative standards across every consumer touchpoint, from paid media to the in-studio experience.
Manage internal and external creative resources and agency partners, ensuring strong output and clear accountability.
Marketing Operations & Performance
Own the full marketing budget and forecasting in partnership with Finance and E-commerce, including reforecasting against actuals.
Build the measurement, attribution, and reporting discipline needed to make confident channel-mix decisions and shift spend as the business evolves.
Report performance, learnings, and recommendations to the CEO and leadership team on a recurring cadence.
Tools We Use: We don’t expect candidates to know every tool, but familiarity with similar platforms is a plus.
CRM and Email/SMS: Klaviyo.
E-commerce: Shopify.
Paid Media: Meta Ads Manager, Google Ads.
Analytics: Google Analytics, Looker.
Creative and Workflow: Figma, Notion, Asana.
CX and Engagement: Zendesk, Loop Returns, Yext, Delighted.

Requirements:

10+ years of marketing experience in high-growth premium consumer, retail, or omnichannel environments.
3+ years of people leadership experience, including direct management of senior-level reports.
Proven track record building and running integrated marketing strategies that connect brand, retail, digital, and lifecycle into one coherent engine.
Deep experience leading multi-channel execution: paid media, organic social, influencer, email and SMS, retail marketing, and site merchandising.
Strong command of digital performance and attribution, with the judgment to adjust channel mix based on ROI and stage of business.
Demonstrated experience leading lifecycle and retention programs, including segmentation, re-engagement, and list growth.
Experience managing creative development across in-house teams and external agency partners.
Strong cross-functional operator with a track record of partnering closely with Retail, Merchandising, Finance, and Operations to drive shared outcomes.
Based in New York and able to work from the HQ office on a hybrid schedule.

Senior Director, Marketing

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