layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketplace & Portfolio Strategic Insights Manager at Walt Disney

Analyze content performance, audience behavior, and viewership trends to understand how viewers engage with programming across platforms and the broader entertainment ecosystem
Develop insights on content dynamics, including title performance, genre trends, library engagement, discovery, audience composition, and competitive positioning
Lead hypothesis-driven analyses exploring content performance, audience engagement, viewing patterns, and competitive dynamics across the entertainment marketplace
Synthesize multiple sources of information into clear insights that explain what is happening, why it matters, and potential implications for Disney’s content portfolio strategy
Support the development of analytical frameworks that help stakeholders understand how content drives engagement, reaches audiences, and creates value across platforms (linear, streaming, FAST, and beyond)
Create compelling narratives and presentations that translate complex analysis into actionable insights for business partners
Collaborate with teams across Research, Programming, Strategy, Distribution, Marketing, and Streaming to connect marketplace insights to business decisions
Fueled by intellectual curiosity, relentlessly explores multiple hypotheses, connects disparate data sources, and uncovers the underlying stories, patterns, and opportunities that others might overlook
Basic Qualifications: 6+ years of experience in audience research, consumer insights, analytics, strategy consulting, or media intelligence
Experience working with audience measurement platforms, including Nielsen and related media datasets
Experience conducting or partnering on qualitative and quantitative research initiatives
Experience developing competitive intelligence, marketplace, or audience insights within media, entertainment, technology, or consulting environments
Experience translating audience and consumer insights into business implications
Education: Bachelor’s degree in Media, Analytics, Business, Social Sciences, or related field
The hiring range for this position in Burbank, CA is $105,100 to $140,900 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment: Networks and News Groups
Job Posting Primary Business: Research, Insights & Analytics
Primary Job Posting Category: Consumer Insights & Analytics - Television
Employment Type: Full time
Primary City, State, Region, Postal Code: Burbank, CA, USA

Marketplace & Portfolio Strategic Insights Manager

Employer job description

Job Posting Title:

Req ID:

Job Description:

Responsibilities:

Alternate City, State, Region, Postal Code:

Date Posted:

About this listing