layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Discoverability Lead (GEO/AEO/SEO) at Intel

1. Intelligence, Monitoring and Hot-Spot Detection
Monitor prompt sets, citation trends, and competitive positioning across generative engines (ChatGPT, Claude, Perplexity, Copilot, Gemini) using enterprise GEO tracking platforms (e.g., Profound, Peec AI, or comparable engines).
Synthesize GEO intelligence with wider marketing intelligence streams (search trends, web analytics, social listening, competitive intelligence) so strategic decisions are never made in a single-data silo.
Detect immediate hot spots-emerging conversational queries, sudden drops in model citation, competitive displacement, or narrative misalignment-and triage them based on business priority and narrative pillars.
2. Operational Orchestration and Translation to Channel Owners
Serve as the central hub connecting insight to execution across a distributed network of content and channel leads (Social, Comms/PR, Product Marketing, Web/Digital Experience, Business Units, and Sales).
Partner closely with our Head of Editorial and creative teams to weave discovery insights directly into storytelling, content roadmaps, and campaign development.
Act as an expert translator, turning complex retrieval mechanics and LLM citation gaps into clear, non-technical, frictionless action briefs (e.g., passage rewrites, entity clarifications, schema updates, third-party citations).
Maintain a recurring (weekly/bi-weekly) cadence of prioritized recommendations, tracking follow-through and measuring post-execution impact.
3. Agentic Workflow Management and Output Governance
Serve as the functional power user and operational owner of how GEO intelligence is ingested, organized, and dispatched through workflow and automation layers.
Partner closely with internal marketing automation and forward-deployed engineers to build, refine, and maintain the routing layers that deliver actionable alerts to channel queues and collaboration spaces.
Enforce quality control and output governance: partner with subject matter experts (SMEs) to audit AI-driven and agent-generated recommendation outputs to ensure they are grounded, strategically aligned, and hallucination-free before hitting production teams.
4. Technical Foundations and Content System Alignment
Align discoverability recommendations with the enterprise content and digital experience architecture (structured data/JSON-LD schema, passage-level architecture, crawlability/rendering directives, entity clarity).
Identify off-property authority sources that LLMs rely heavily upon for category recommendations (industry media, high-authority forums, community channels) and collaborate with Comms/PR and social teams to strengthen brand presence on those surfaces.
Partner with narrative and strategy leads to ensure all prompt tracking and content initiatives align with corporate strategy, narrative pillars, and the broader VSEM framework-ensuring we lead where it matters most. Strategic Stakeholders and Key Partnerships
Head of Editorial: Day-to-day strategic thought partner ensuring discoverability insights fuel our overarching narrative, content calendar, and story frameworks.
Measurement and Analytics Team: Partners to standardize topical tracking, measure citation-to-pipeline influence, and refine executive dashboards.
Marketing Engineers / Forward Deployed Engineers: Collaborates on the technical agentic pipeline, routing logic, and tool automation integrations.
Channel and Content Owners (Spokes): Social, PR/Comms, Web, Editorial, Product Marketing, and Business Unit (BU) Go-to-Market leads who receive actionable briefs and execute in-market changes.

Discoverability Lead (GEO/AEO/SEO)

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