layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Social Strategy Lead at Microsoft

Social Strategy Leadership
Lead social strategy development for priority product launches, seasonal moments, integrated campaigns, and brand initiatives.
Translate business objectives, audience insights, cultural trends, and integrated campaign platforms into clear social marketing strategies.
Define channel roles, content priorities, customer journeys, and engagement approaches.
Ensure social marketing is represented early in campaign development and strategic planning processes.
Serve as the primary social strategy partner to Integrated Marketing, Product Marketing, and Go-to-Market stakeholders.
Present recommendations, tradeoffs, risks, and strategic decisions to senior leaders with clarity and confidence.
Campaign Management
Build full-funnel social marketing strategies that connect awareness, consideration, engagement, and action.
Develop integrated social ecosystems that align content, channels, community engagement, creators, and customer participation.
Establish channel-specific approaches grounded in audience behavior, platform best practices, cultural relevance, and business goals.
Create scalable frameworks and repeatable approaches that elevate campaign effectiveness across the organization.
Drive strategic alignment across multiple teams to ensure a cohesive customer experience throughout campaign lifecycles.
Content Strategy
Write clear, insight-driven creative and content briefs for internal teams, agency partners, and production partners.
Translate campaign platforms into social-first concepts designed for participation, conversation, discovery, and advocacy.
Guide creative development from concept through launch while protecting strategic intent and platform relevance.
Provide actionable feedback that improves creative quality while ensuring accessibility, brand standards, product accuracy, and customer impact.
Champion innovative storytelling approaches that resonate with audiences where they spend time and engage most deeply.
Creator & Community Strategy
Define the role of creators and community engagement within broader marketing campaigns.
Partner with Creator Partnerships teams to identify and activate creators who can authentically connect products and audiences.
Develop participation strategies that encourage meaningful engagement, advocacy, and customer conversation.
Ensure creator, community, earned, and owned approaches work together as part of a unified campaign strategy.
Measurement & Optimization
Partner closely with Social Intelligence and Analytics teams to define success metrics and measurement plans.
Interpret campaign performance insights and translate learnings into future strategic recommendations.
Contribute strategic perspectives to campaign reviews, performance discussions, and best-practice development.
Apply audience, cultural, and performance insights to continuously improve campaign effectiveness.
Innovation & AI Transformation
Leverage AI-enabled tools and emerging technologies to accelerate insight generation, strategic planning, creative development, and workflow efficiency.
Identify opportunities to modernize social marketing practices, improve team effectiveness, and scale impact through innovation.
Stay ahead of changes in platform capabilities, creator ecosystems, customer behavior, and digital culture.

Required/minimum qualifications
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
Additional or preferred qualifications
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
Demonstrated success leading social strategy for large-scale consumer marketing campaigns, product launches, or brand initiatives.
Significant experience developing end-to-end social marketing strategies across multiple platforms and audiences.
Strong understanding of full-funnel marketing principles and customer journey planning.
Deep expertise across major social platforms, creator ecosystems, audience behaviors, and platform-native creative.
Experience writing creative briefs and guiding creative development from strategy to execution.
Proven ability to influence diverse stakeholders and drive alignment across highly matrixed organizations.
Experience collaborating with creative, production, analytics, community, creator, media, and agency teams.
Strong program management, planning, prioritization, and stakeholder communication skills.
Ability to evaluate performance insights and translate data into actionable strategic recommendations.
Excellent written, verbal, presentation, and executive communication skills.
Experience in consumer technology, devices, software, gaming, entertainment, or culturally relevant consumer brands.
Experience leading global or multi-market campaigns.
Experience integrating creator, media, public relations, partnerships, experiential, and community programs into unified marketing strategies.
Experience applying AI technologies to marketing strategy, campaign planning, content development, or operational efficiency.
Experience navigating fast-paced environments with significant complexity and executive visibility.

Senior Social Strategy Lead

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Responsibilities

Qualifications

Equal opportunity and accommodations

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