layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Partnerships Marketing Manager at Hadrian Automation

Own paid partnerships and sponsorships
Own the sponsorships, ads, and partnerships portfolio, from emerging and creator-led media through event, industry, and large-scale cultural and sports properties.
Source and evaluate opportunities against audience fit and cost per relevant reach rather than raw impressions or prestige, and build a defensible recommendation for each.
Negotiate and structure deals, including rate, term, exclusivity, deliverables, content rights and usage, approval rights, make-goods, and out clauses.
Build and maintain the price menu and portfolio view, so we can see what a given tier of sponsorship costs across categories and what we are getting for it.
Build partnerships we do not pay for Develop co-marketing partnerships with brands, platforms, and ecosystem organizations whose audiences overlap with the engineers, technicians, and operators we want to reach.
Build institutional pipelines with universities, trade schools, apprenticeship programs, and veterans organizations, partnering with talent brand and recruiting on what each relationship is meant to produce.
Develop relationships with industry associations, reindustrialization and manufacturing organizations, and relevant community groups in our site markets.
Operate the deals after signature
Run activation end to end. A signed sponsorship is the start of the work, not the end of it. Own the deliverable calendar, creative inputs, approvals, and the internal coordination that makes each placement land.
Partner with events on anything with a physical footprint, and with communications and content on anything with a public voice, including host-read scripts, creative review, and message discipline.
Manage partner and agency relationships day to day, and be the single point of contact partners can rely on.
Bring rigor to the decisions
Define the evaluation framework and the measurement approach before we buy, including what we will accept as evidence that a partnership worked.
Run renewal and post-campaign reviews, and make honest kill recommendations on partnerships that are not performing.
Track spend against budget and give leadership a clear, current picture of committed and available dollars.
Manage inbound offers with a consistent, fast, and respectful process, including declining well. Many of these relationships matter beyond the deal in front of us.

Benefits for Full-time Employees

Medical, dental, vision, and life insurance plans for employees
401k
Relocation support may be provided for certain situations, based on business need.
Flexible vacation policy
Equity
ITAR Requirements
To conform to U.S. Government export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen or national, lawful permanent resident, protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.
Use of AI in hiring
Hadrian uses AI-assisted tools in our recruiting and hiring processes to help our team work more efficiently. This may include tools that help organize and analyze recruiting data, as well as an AI-powered notetaker that can record and transcribe interviews and help coordinate feedback. These tools support our team and are not used to make hiring decisions. All candidate evaluations and hiring decisions are performed by humans. If an interview will be recorded, you will be notified in advance and may opt out at any time with no impact on your candidacy. Candidate data processed through these tools is subject to the same protections described in our Privacy Policy.
Consideration of Criminal History
Hadrian will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable laws. We do not ask about criminal history on our application, and we do not consider criminal history before making a conditional offer of employment.
Hadrian Is An Equal Opportunity Employer
Hadrian does not unlawfully discriminate on the basis of race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, marital status, mental status, physical disability or any other legally protected status. When necessary, the Company also makes reasonable accommodations for disabled candidates and employees, including for candidates or employees who are disabled by pregnancy, childbirth, or related medical conditions.

Partnerships Marketing Manager

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Benefits for Full-time Employees

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