layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Growth Marketing Manager at Hadrian Automation

Run the digital campaigns
Own paid campaigns end to end across social, search, and programmatic: strategy, audience targeting, creative briefing, build, launch, optimization, and reporting.
Write and ship a high volume of ad variants, landing pages, and email sequences. This role produces work, it does not only coordinate it.
Run a continuous testing cadence on audiences, creative, offers, and landing pages, with a clear bar for what counts as a winner and a willingness to kill your own ideas.
Own the campaign side of our website: landing pages, conversion paths, form flows, and the application funnel, working with whoever owns the site build.
Own out of home buying
Own out of home buying end to end: market and inventory selection, vendor negotiation, rates, contracting, trafficking specs, and posting verification.
Manage the out of home production timeline backwards from the artwork deadline, accounting for print and install lead times plus permitting, landlord, and transit approvals. This calendar constrains the rest of the campaign, so you own protecting it.
Build a measurement approach for out of home that is honest about what it can and cannot prove, using geo-based comparisons, lift studies, scan-through destinations, and search and application volume by market.
Partner with the experiential marketing lead wherever a placement has a physical or event component, on a shared calendar with a clear handoff. You own the buy and the media math; they own the live activation.
Own the numbers
Build and maintain the reporting that tells us what is working, including spend, funnel performance by channel and market, cost per qualified applicant, and cost per hire where we can attribute it.
Instrument properly: tracking, UTMs, conversion events, and the integration between our site, our ad platforms, and our applicant tracking system.
Report honestly, including on campaigns that underperformed and on channels where attribution is genuinely uncertain. We would rather know the truth than see a good-looking dashboard.
Manage budget and pacing across channels, and reallocate toward what is performing rather than defending an original plan.
Partner across the company
Work with recruiting to align campaigns to live requisitions and hiring priorities, and to close the loop from click through to hire.
Partner with design and content on creative, giving clear performance feedback on what the data says is working.
Coordinate with communications on anything public-facing, and respect the review paths that govern customer, program, and export-controlled information.

Benefits for Full-time Employees

Medical, dental, vision, and life insurance plans for employees
401k
Relocation support may be provided for certain situations, based on business need.
Flexible vacation policy
Equity
ITAR Requirements
To conform to U.S. Government export regulations, including the International Traffic in Arms Regulations (ITAR) you must be a U.S. citizen or national, lawful permanent resident, protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR here.
Use of AI in hiring
Hadrian uses AI-assisted tools in our recruiting and hiring processes to help our team work more efficiently. This may include tools that help organize and analyze recruiting data, as well as an AI-powered notetaker that can record and transcribe interviews and help coordinate feedback. These tools support our team and are not used to make hiring decisions. All candidate evaluations and hiring decisions are performed by humans. If an interview will be recorded, you will be notified in advance and may opt out at any time with no impact on your candidacy. Candidate data processed through these tools is subject to the same protections described in our Privacy Policy.
Consideration of Criminal History
Hadrian will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable laws. We do not ask about criminal history on our application, and we do not consider criminal history before making a conditional offer of employment.
Hadrian Is An Equal Opportunity Employer
Hadrian does not unlawfully discriminate on the basis of race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, marital status, mental status, physical disability or any other legally protected status. When necessary, the Company also makes reasonable accommodations for disabled candidates and employees, including for candidates or employees who are disabled by pregnancy, childbirth, or related medical conditions.

Growth Marketing Manager

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The Role

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Benefits for Full-time Employees

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