layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Head of PR & Partnerships - Ethical Fashion Marketplace at Wolf & Badger

PR & Communications
Lead the PR and communications strategy for Wolf & Badger, focused on the US with a global view across our UK and US markets
Build relationships with top-tier fashion, lifestyle, business, technology and sustainability media, stylists and tastemakers, and land consistent coverage for Wolf & Badger and the independent designers we champion
Turn what makes us different into stories: independent designers from around the world, our B Corp standards, physical retail in SoHo and LA, and our work at the frontier of AI-led shopping
Own the press office end to end, from story development, press materials, samples and credits to celebrity dressing, reputation management and rapid response
Run one PR and events calendar across New York and London, working hand in hand with our London team
Success looks like: a steady run of top-tier US coverage, rising share of voice, and PR moments that show up in brand search
Creators
Own our US creator strategy and manage our ShopMy relationship, choosing the creators we work with and building long-term relationships, while commission rates, tracking, affiliate reporting and any paid amplification of creator content stay with our growth marketing team
Work with our London content and social teams on the Wolf & Badger Tastemakers program, within our brand voice and creative standards
Feed the story and creator input into a single brief for our US creative agency, owned by our growth marketing team, so that creator content, UGC and US assets carry one consistent story
Success looks like: a growing US creator community with measurable reach and creator-driven sales, reported with growth marketing
Events, Pop-Ups & Partnerships
Turn our SoHo store into a stage for the brand, with a program of press, creator, designer and customer events, and build our presence around moments such as New York Fashion Week
Identify pop-up, concession and retail collaboration opportunities with like-minded retailers and venues, and lead the press, creator and event program around each one, with Brand Partnerships selecting the participating designers
Source, negotiate and deliver marketing and co-branded partnerships with brands outside our marketplace, retailers, venues and organizations that share our values, from first conversation to signed agreement. Relationships with the designer brands on Wolf & Badger sit with our Brand Partnerships team, and anything involving them is planned together
Success looks like: each event and partnership measured against a goal set up front, whether coverage, new customers or revenue
US Presence
Represent Wolf & Badger in the US at industry events and with press and partners
Work with our Brand Partnerships team to make press, events and pop-ups a core part of what our designers get from Wolf & Badger
Report on the impact of PR, creator, event and partnership activity, and make the case for where the PR and partnerships budget goes next
Grow our brand awareness across the US with a focus on the most commercially relevant markets

Head of PR & Partnerships - Ethical Fashion Marketplace

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