layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Strategic Employer Brand Programs at Navy Federal Credit Union

10+ years of experience designing and executing integrated campaigns that drive measurable talent outcomes
Expert ability to integrate employer brand strategy with talent programs such as internal mobility, employee referrals, early careers, and community-based hiring initiatives
Expert knowledge of employer brand strategy, recruitment marketing, and multi-channel campaign development
Expert capability in talent segmentation and development of differentiated strategies for diverse talent communities
Expert ability to translate an Employer Value Proposition (EVP) into targeted, audience-specific messaging and activation strategies
Significant experience leading senior creative or design professionals within brand or marketing organizations
Expert capability in aligning employer brand strategy with talent acquisition priorities, including sourcing channels, job boards, and workforce planning inputs
Significant experience leading enterprise-level initiatives and influencing cross-functional stakeholders
Expert ability to leverage data and insights to inform strategy, measure effectiveness, and optimize performance
Significant experience managing external vendors, agencies, and media investments with a focus on ROI and performance outcomes
Significant leadership experience, including building and developing high-performing teams
Knowledgeable in modern talent acquisition technologies, including CRM platforms, programmatic advertising, and analytics tools
Desired Qualifications
Significant experience operating within complex, large-scale, or highly regulated organizations
Significant experience partnering with enterprise marketing and brand teams to align employer brand with broader organizational narratives
Knowledgeable in emerging trends across talent markets, digital platforms, and candidate behavior
Additional Information
Hours: Monday - Friday, 8:00AM - 4:30PM
Location: 820 Follin Lane, Vienna, VA 22180
5510 Heritage Oaks Drive, Pensacola, FL 32526
141 Security Drive, Winchester, VA 22602

Develop and direct a multi-segment employer brand strategy aligned to enterprise priorities that translates Navy Federal’s Employer Value Proposition (EVP) into targeted, scalable activation across priority talent markets
Ensure consistency, credibility, and differentiation across all candidate and employee touchpoints
Design and oversee a portfolio of campaigns aligned to critical hiring needs, workforce planning, and market dynamics, with clear segmentation, channel strategy, and performance expectations, executed in partnership with internal brand and comms partners
Create a unified framework that integrates talent acquisition programs into a cohesive brand and engagement ecosystem reinforcing enterprise talent outcomes
Establish a data-driven approach to evaluating and optimizing job boards, sourcing channels, media investments, and employer brand vendors including clear performance benchmarks and reallocation strategies
Continuously evaluate performance and reallocate investments based on ROI and market intelligence; identify and scale emerging channels and partnerships
Partner across Talent Acquisition to implement executive-level reporting, dashboards, and insights that connect brand and campaign activity to funnel metrics, cost efficiency, and quality of hire outcomes
Define and operationalize employer brand and campaign performance metric; drive data-informed decision making and continuous optimization
Partner with Corporate Marketing, HR Business Partners, Strategic Workforce Planning, and Talent Acquisition; influence stakeholders on talent market positioning and investment strategy
Partner with TA Process and Quality Optimization team to ensure employer brand is consistently reflected across structured interview processes, candidate communications, and hiring experiences
Partner with risk teams and TA leadership to ensure employer brand strategies incorporate fraud-awareness and candidate-protection messaging into external brand channels where appropriate
Provide leadership, direction, prioritization, and feedback across direct reports and an interdisciplinary team to enable high-quality creative execution aligned to enterprise brand standards
Cultivate a culture of ambassadorship and advocacy, where team members actively represent and amplify the employer brand internally and externally
Develop leadership capability within the team, enabling both strategic thinking and operational excellence
Foster an environment of psychological safety, ownership, and continuous learning; prioritize team health through intentional investment in upskilling, development, and career growth

Director, Strategic Employer Brand Programs

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