layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Convention Sales Manager at National Western Center

· Establish and maintain relationships with meeting and event planners across multiple industries, responsible for sales meetings, off-site events, tradeshows, conferences and other events.
· Execute sales strategies that drive the overall revenue goals for the National Western Center, including increasing lead generation, converting leads into sales, and utilizing Key Performance Indicators (KPIs) to measure success.
· Meet or exceed established revenue goals and contribute to overall department revenue objectives.
· Cultivate new sales opportunities and maintain an active sales pipeline while consistently meeting established solicitation and prospecting goals.
· Establish and maintain relationships with destination marketing organizations (DMOs), such as Visit Denver and Visit Aurora, and participate in relevant industry associations and networking organizations to build relationships, generate leads, and support sales efforts.
· Facilitate site visits and walk-throughs for prospective clients to showcase event spaces and support the sales process.
· Identify creative solutions to client needs, address objections, and effectively communicate the value of the National Western Center to help convert prospective business.
· Understand client needs and develop, negotiate, and revise proposals and contract terms within established guidelines to successfully convert prospective business into contracted events.
· Maintain a working knowledge of established cost models, pricing and rate structures, budget metrics, and sales reporting, and effectively communicate applicable pricing and costs to clients.
· Maintain accurate and timely client, sales activity, booking, and financial records within the designated CRM system, including forecasted revenue, contracted revenue, and historical event data and accurate management of the event booking calendar.
· Provide a high level of customer service and respond to client and prospective client inquiries within one business day.
· Apply fair and equitable sales practices while conducting outreach and pursuing business from a broad and diverse range of clients, organizations, and event types.
· Providing clear verbal and written communication to Event Operations teams on event details and logistics.
· Provide clear and timely verbal and written communication to Event Operations teams regarding client expectations, event details, and logistics to ensure a seamless transition from sales to event planning.
· Collaborate with the Communications and Marketing teams to increase awareness of National Western Center venues and offerings and develop effective sales and promotional tools.
· Foster positive and collaborative working relationships across departments by communicating professionally, receiving feedback constructively, and contributing to a solutions-oriented team environment.

Convention Sales Manager

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