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SC, Myrtle Beach; SC-Myrtle Beach;101 McDonald Court (Nexstar - WBTW)
Source: Nexstar careers · View original posting
From Nexstar's posting. “We” and “our” refer to the employer.
WBTW News 13 is seeking a dynamic Digital News Producer / Digital Reporter to create compelling, timely, and engaging content across digital and broadcast platforms. The ideal candidate is a strong writer with excellent news judgment, a passion for breaking news, and the ability to identify stories that resonate with audiences. This position will be responsible for producing original digital content, driving audience engagement, analyzing audience trends, and supporting newsroom coverage through multi-platform storytelling.
The successful candidate will be a self-starter who thrives in a fast-paced newsroom environment, collaborates effectively with colleagues, and understands how to leverage data, social media, and digital tools to maximize audience reach and impact.
Essential Duties & Responsibilities
Digital Content Creation & Reporting
Report news quickly, accurately, and ethically across digital platforms.
Write engaging headlines, articles, and breaking news updates designed to inform audiences and drive engagement.
Develop original content that differentiates WBTW from competitors.
Research, gather, and verify information using contacts, public records, social media, and online resources.
Build stories that perform well across multiple websites and digital platforms.
Establish and maintain relationships with local sources and key community contacts.
Identify audience interest trends and use analytics and performance data to inform content decisions.
Deliver multiple digital stories daily across a variety of topics and beats.
Multi-Platform News Production
Produce and publish content for the station website, mobile applications, and social media channels.
Write and edit video descriptions, teases, and digital content that complements broadcast coverage.
Shoot photos and video as needed to enhance storytelling.
Collaborate with reporters, photographers, assignment editors, anchors, and producers to maximize content opportunities.
Support breaking news, severe weather, and developing coverage across all platforms.
Audience Engagement & Social Media
Utilize social media platforms for news gathering, source development, audience engagement, and story promotion.
Understand the types of stories and content strategies that drive web traffic and audience growth.
Work closely with newsroom leadership to deliver a content mix that reflects audience interests and station priorities.
Continuously monitor emerging trends and identify opportunities to increase audience engagement and reach.
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