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Ascera
St. Petersburg, FL, US
Source: Ascera careers · View original posting
From Ascera's posting. “We” and “our” refer to the employer.
SP6 is seeking an Email Marketing Specialist to own our B2B email program from strategy to results. You will be the voice of SP6 in the inbox, turning email into a reliable engine for pipeline and customer engagement.
This role is for a hands-on email marketer who is ready to take ownership: planning campaigns, building automated nurture programs, managing our lists and deliverability, and proving impact with data. You will work directly with leadership and sales, and you will help shape how we reach the security, risk, compliance, and IT leaders responsible for how their organizations use AI.
Strategy and planning
Take ownership of the email marketing function, partnering with leadership to set goals tied to demand generation and pipeline.
Build and maintain the email marketing calendar, aligning sends with product launches, events, webinars, and sales priorities.
Develop segmentation and cadence strategies for prospects, customers, and partners.
Campaign execution
Plan, build, and send campaigns to client and prospect audiences, including newsletters, promotional sends, event invitations, and product announcements.
Coordinate with content creators across the company, and project manage the flow of content into the email program.
Write and edit email copy and subject lines that speak to security, risk, and compliance leaders, turning complex AI governance and security topics into clear, practical messages.
Run QA on every send, including content, links, PDFs, rendering across devices, and personalization fields.
Automation and nurture
Design, build, and optimize automated workflows, including lead nurture tracks, onboarding sequences, and re-engagement campaigns.
Work with sales to align email touches with the sales process and lead handoff.
Lists, data, and deliverability
Build targeted prospect lists using Salesforce and ZoomInfo, and manage list growth strategies.
Manage the contact database, including segmentation, data hygiene, suppression, and unsubscribes.
Protect sender reputation and inbox placement by monitoring bounces, spam complaints, and authentication (SPF, DKIM, DMARC).
Testing, reporting, and optimization
Run A/B tests on subject lines, content, calls to action, and send times, and apply the results.
Own weekly reporting on campaign KPIs, including open, click, conversion, and unsubscribe rates, against best practices and historical performance.
Report monthly and quarterly on email's contribution to leads, pipeline, and revenue.
Recommend improvements to email systems, processes, and tools to drive demand generation.
Other
Support other tasks needed for the team's success.
AI use made Secure, Compliant, Resilient
SP6 ensures that organizations get Beyond the Buzzwords ® and delivers Expert Services centered around (3) convergent areas: AI Governance, AI Security, and AI Systems Resiliency. SP6 leads organizational initiatives around:
AI Governance, Risk & Compliance Services
Establishing and enhancing controls around the safe use of AI via Subject Matter Experts on leading industry frameworks including ISO 42001, NIST AI RMF, and CSA AI Control Matrix.
Evaluating organizations’ adherence to these standards, whether that be for self-monitoring of controls to mitigate risk or adherence to regulatory requirements including the EU AI Act, various state insurance regulation tied to the NAIC Model Bulletin, and other statutory requirements.
AI Security
Hands-on implementation (tooling, training, technical controls) to operationalize organizational standards.
This technical tool advisement and configuration work becomes both the connective tissue to policy as well as the assurance of risk mitigation, from monitoring AI usage (both sanctioned and shadow) and configuring network, endpoint, DLP, SIEM, and other tools with practical defensive security measures.
AI System Resiliency
Ensuring that systems or services that are AI-led are behaving as expected, providing an uninterrupted and seamless user experience.
This practice area also assists clients with managing and reducing unnecessary AI token spend.
These services co-exist with legacy expertise and services from SP6 in the Security Operations (SIEM), as the SIEM is an organization’s primary tool for security detection and analysis; as well as our existing Cyber Compliance expertise in Cyber Risk & Compliance (CRC) services.
Why SP6?
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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