layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Media Coordinator at The Shipyard

Media Knowledge
Develop a foundational understanding of media channels including digital (paid social, paid search, programmatic, streaming audio and video) and traditional (linear TV, OOH, print, radio), and how each channel serves a role in reaching an audience
Begin building proficiency with core planning tools including MRI/Simmons for audience research, MediaRadar for competitive analysis, and SimilarWeb for website and digital intelligence
Support the team with research, data pulls, plan assembly, and competitive analyses with accuracy and attention to detail
Learn how media budgets are structured and how plans are built to deliver against client goals
Gain proficiency in our media financial processes, ensuring that billing is done accurately and timely
Stay curious about the media landscape — emerging platforms, industry news, and shifts in consumer behavior
Strategic Thinking & Planning
Learn to understand client business goals and how media plans are designed to deliver on them
Begin to recognize how audience insights inform channel selection and budget allocation decisions
Support the development of media plans by pulling data and research that informs strategic recommendations
Think critically about data and proactively provide analyses, troubleshooting, and recommendations
Ask questions that demonstrate curiosity about strategy, not just process — why this channel, why this audience, why this budget split
Communication
Communicate clearly and professionally in written and verbal formats with internal team members
Respond to requests and feedback in a timely and organized manner
Begin developing the ability to summarize data and research findings in a way that is easy for others to understand
Participate actively in team meetings — come prepared, take good notes, and follow up on action items
Partnership
Build strong working relationships with your immediate team members, demonstrating reliability and a positive attitude
Learn how the media planning team collaborates with other disciplines — investment, analytics, creative, and client engagement — and begin to understand each team's role
Support cross-functional requests with accuracy and a service mindset
Begin developing vendor and media partner relationships under the guidance of senior team members

Media Coordinator

Employer job description

WHAT YOU’LL DO

WHAT YOU’LL BRING

WHAT YOU'LL GET

Requirements

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