layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - VP, Content Products at Newsweek

Own the Content Product Portfolio
Develop and manage Newsweek's portfolio of recurring audience products.
Evaluate opportunities, prioritize investments, allocate resources, and recommend which products should be launched, expanded, revised, or retired.
Build and maintain a clear content product roadmap aligned with company strategy.
Accountable for the audience impact, growth, and commercial performance of the portfolio, including recommendations on investment priorities, resource allocation, and product lifecycle decisions.
Drive Audience Habit Formation
Own the audience outcomes associated with content products.
The primary objective of the role is to design, launch, and scale products that increase audience frequency, accelerate movement up the loyalty ladder, and create future subscribers and known users.
Ensure every product has a clear answer to: What repeat behavior are we trying to create?
Why will audiences return?
What audience need is being met?
What loyalty movement should this generate?
Work with Engineering Project Managers, Editorial, and Analytics teams to improve return frequency, engagement, and loyalty progression.
Champion the company's audience-loyalty framework and ensure product decisions support long-term audience relationship building.
Lead Product Marketing Strategy
Act as the product marketer for Newsweek's audience products. Define: Target audiences
Product positioning
Value propositions
Launch plans
Audience segmentation
Messaging strategies
Growth opportunities
Work closely with Marketing, Audience Development, Social, Editorial, and Communications teams to maximize product adoption and audience growth.
Ensure products are packaged and promoted effectively across all owned and distributed channels.
Build the Commercial Case
Develop business cases for new product investments. Work closely with: Sales
Strategic Partnerships
Advertising teams
Subscription teams to ensure products create meaningful commercial opportunities that deliver to the sponsor’s expectations.
Identify opportunities for: Sponsorship revenue
Advertising revenue
Subscription conversion
Audience monetization, including the development of off-page ad products (branded social)
Strategic partnerships
Maintain ownership of product-level revenue expectations and performance objectives.
Partner with First-Party Data teams to ensure products generate registrations, newsletter signups, topic follows, and other signals that increase the value of Newsweek's known-user base.
Lead Cross-Functional Product Development
Serve as the business owner throughout the product-development lifecycle.
Work directly with the above referenced core teams to move products from concept to launch and ongoing optimization.
Define product requirements, prioritize development opportunities, and work with Engineering Project Managers to deliver products that meet audience and commercial objectives.
Translate business objectives into clear product requirements and priorities. Ensure teams remain aligned around product goals and success metrics.
Define Measures of Success
Partner with Analytics, Product Operations, and Business Intelligence teams to create performance reporting frameworks.
Monitor and improve performance across: Loyalty
First-Party Data
Subscription Performance
Commercial Performance
Build an organization-wide culture of testing, measurement, learning, and iteration.
Leadership Responsibilities
Build strong working relationships across the above referenced core teams and act as a connector across the organization.
Resolve competing priorities and drive alignment around strategic objectives.
Present recommendations and performance updates to executive leadership.
Represent the voice of the audience, the market, and the business in product decisions.

VP, Content Products

Employer job description

Key Responsibilities:

Qualifications:

Equal opportunity and accommodations

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