layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Brand Manager at Riot Games

Brand Strategy & Positioning: Define and drive end-to-end global campaign strategy, and player journey design for VALORANT’s major live-service, esports, and platform beats.
Gold-Standard Briefing & Creative Stewardship: Deliver decision-enabling, insight-driven campaign briefs. Partner directly with Creative, Production, and Craft leads, continuously challenging creative execution throughout production to maintain an elevated quality bar.
Cross-Functional & Regional Leadership: Guide matrixed cross-functional teams (Production, Comms, Social, Influencer, Growth, Dev, Esports) and steward Regional Brand Leads across global publishing hubs to ensure regional relevance alongside global campaign cohesion.
Measurement, Analysis & Optimization: Partner with Insights to establish campaign KPIs, evaluate post-campaign performance, and synthesize complex audience data into actionable learnings that inform future full-year publishing roadmaps.
Full-Year Campaign & Budget Management: Manage publishing budgets for owned workstreams, prioritize resources under ambiguity, and build full-year campaign roadmaps in alignment with game dev timelines.
Required Qualifications
Experience: 5+ years of experience in brand strategy, game publishing, or marketing within gaming or entertainment, with a proven track record of full, end-to-end campaign ownership.
PC & Console Ecosystem Focus: 3+ years directly engaging gaming audiences, with deep familiarity in live-service FPS, competitive shooters, or core PC/Console ecosystems.
Large-Scale Campaign Leadership: Demonstrated experience leading complex, integrated marketing campaigns involving product marketing, community, social, esports, and external agencies.
Strategic & Creative Rigor: Exceptional ability to write sharp, decision-enabling briefs and translate complex player insights into clear strategic direction.
Cross-Functional Influence: Proven success guiding matrixed teams, resolving cross-departmental friction, and influencing senior stakeholders without relying on direct authority.
Desired Qualifications
Deep familiarity with the VALORANT IP, its competitive ecosystem, and tactical shooter culture.
Multi-platform publishing experience spanning PC, Console, and Mobile environments.
Prior experience working directly alongside game development teams within live-ops environments.
For this role, you'll find success through craft expertise, a collaborative spirit, and decision-making that prioritizes the delight of players. We will be looking at your past studies, experience, and your personal relationship with games. If you embody player empathy and care about players' experiences, this could be your role!
Our Perks: Riot focuses on work/life balance, shown by our open paid time off policy and other perks such as flexible work schedules. We offer medical, dental, and life insurance, parental leave for you, your spouse/domestic partner, and children, and a 401k with company match. Check out our

benefits pages

for more information.
At Riot Games, we put players first
. That mission drives every decision in our quest to create games and experiences that make it better to be a player. Whether you’re working directly on a new player-facing experience or you’re supporting the company as a whole, everyone at Riot is part of our mission. And just like in our games, we’re better when we work together. Our goal is to create collaborative teams where you are empowered to bring your unique perspective everyday. If that sounds like the kind of place you want to work, we’re looking forward to your application.
It’s our policy to provide equal employment opportunity for all applicants and members of Riot Games, Inc. Riot Games makes reasonable accommodations for handicapped and disabled Rioters and does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law. We consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with applicable federal, state and local law, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, and the Washington Fair Chance Act.
Per the Los Angeles County Fair Chance Ordinance, the following core duties may create a basis for disqualifying candidates with relevant criminal histories:
Safeguarding confidential and sensitive Company data
Communication with others, including Rioters and third parties such as vendors, and/or players, including minors
Accessing Company assets, secure digital systems, and networks
Ensuring a safe interactive environment for players and other Rioters
These duties are directly related to essential operations, safety, trust, and compliance obligations within our organization. Please note that job duties may evolve based on business needs and additional responsibilities may be assigned as necessary to maintain operational efficiency and security.

Senior Brand Manager

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