layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Hospice Community Liaison at Madrona Hospice Care Inc.

Meaningful referral-source contacts
New accounts developed
Active referral sources
Qualified referrals generated
Hospice admissions resulting from assigned territory
Referral-to-admission conversion
Growth of existing accounts
Development of previously inactive accounts
Accuracy and timeliness of marketing documentation
Responsiveness to referral partners and internal teams
Achievement of agency-established business-development goals
Referral and admission goals may be established periodically by management based on territory potential, census objectives, payer mix, market conditions, and organizational needs.
COMPLIANCE AND ETHICAL MARKETING
The Hospice Marketer must conduct all business-development activities in accordance with applicable federal and state requirements and agency policies.
The employee must: Never offer cash, gifts, compensation, or anything of value in exchange for patient referrals.
Never represent that a patient is hospice eligible without appropriate clinical determination.
Never pressure patients, families, physicians, facilities, or referral sources to select the agency.
Respect patient freedom of choice.
Protect patient information and comply with HIPAA requirements.
Avoid misleading representations regarding hospice coverage, services, or eligibility.
Follow applicable Medicare, Medicaid/Medi-Cal, Anti-Kickback Statute, and agency compliance requirements.
Immediately report suspected compliance concerns to management or the designated compliance representative.
Marketing activities must be based on education, service quality, responsiveness, professional relationships, and appropriate patient access—not improper referral inducements.
INTERNAL COLLABORATION
The Hospice Marketer works closely with: Intake/Admissions
Administrator
Director of Nursing/Clinical Director
Medical Director and physicians
RN Case Managers
Social Workers
Spiritual Care
Business Development leadership
Billing/Authorization personnel
Quality and Compliance personnel
The marketer is expected to communicate relevant referral information promptly so the clinical team can evaluate and respond without unnecessary delay.
DOCUMENTATION AND REPORTING
The employee is responsible for maintaining accurate records of marketing activities and referral development.
Required reporting may include: Daily activity/contact log
Referral tracking
Account visit documentation
Weekly pipeline report
New account development
Referral and admission outcomes
Lost-referral analysis
Territory development plan
Competitor and market observations
Marketing documentation must be accurate and submitted according to agency-established deadlines.
COMMUNITY EDUCATION
The Hospice Marketer may provide educational presentations regarding: Hospice philosophy
Hospice eligibility
Medicare hospice benefit
Routine Home Care
Continuous Home Care
General Inpatient Care
Inpatient Respite Care
Hospice services in SNF, RCFE/assisted living, and home settings
Advance care planning
End-of-life support
Caregiver resources
Hospice referral procedures

Hospice Community Liaison

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