layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Industry Events & Experiences at Samsung Electronics

8+ years in event marketing, experiential marketing, or industry activations, ideally in media, advertising, adtech, or consumer tech
Direct experience with large-scale industry events (CES, NewFronts, Cannes Lions, SXSW, Possible, or similar)
A distinct creative point of view and strong instincts — you know what makes an activation feel like the brand, not just another booth
Strong vendor/agency management, contract negotiation, and budget ownership skills
A calm, solutions-oriented demeanor under pressure, and excellent stakeholder and executive communication skills
Proficiency in creating polished presentation decks and organized spreadsheets
Willingness to travel as needed, including evenings/weekends around events
Bachelor's degree or equivalent practical experience
Preferred but not required: Experience with global consumer/tech brand activations at major stages; hybrid/digital event extensions; familiarity with CTV/streaming/adtech; experience building an events function from scratch.
Skills & Abilities: Strong business acumen and the ability to instinctually make strategic decisions.
Ability to juggle multiple priority projects at once without sacrificing quality or attention to detail.
Exceptional presentation skills with the ability to draft compelling and polished materials.
Constant dissatisfaction with the status quo and an infectious desire to push boundaries to drive growth.
Comfort with ambiguity and continuous change in a fast-paced environment.
Cross-organizational collaboration with ability to influence others.
A bias for action and the ability to successfully serve multiple constituents and effectively manage one's own time and the time of others.
Compensation for this role, for candidates based in New York City, NY is expected to be between $190,000 to $240,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.
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Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process
Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Director, Industry Events & Experiences

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