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6625 Excellence Way, Plano, TX, USA
Source: Samsung Electronics careers · View original posting
From Samsung Electronics's posting. “We” and “our” refer to the employer.
Position Summary
This role is not eligible for immigration sponsorship
Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide.
By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
Role and Responsibilities
The Director of Product Marketing – TV is responsible for strategy, implementation and team oversight related to internal and external product planning, product management, and go to market strategy for the TV business. This position sets the vision and agenda for the product marketing efforts, and drives returns on all marketing investments (ROI). This role drives well-integrated forecasting to ensure that promotions, selling, and inventory are effectively aligned.
The Head of Product Marketing manages the sales strategy, business planning, program development and all aspects of the go-to-market (GTM).
Develop presentations to support executive meetings and customer meetings across all levels of the organization. Support operational and business performance reviews.
Development of clear action plans (e.g. GTM playbooks, tactical recommendations) backed by data analysis to drive market share, sales, and profitability for the account team.
Develop short term and long term strategy to achieve key KPI's for TV business; management, creation and distribution of pricing and promotions
Assess promotional prices each model should hit each week, based on profitability, inventory levels, competitive positions, M/S trends and forecasts, and line-logic.
Other duties as assigned.
Skills and Qualifications
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