layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Sr Manager, B2C Communications at Samsung Electronics

The Sr. Manager of Communications will develop and execute comprehensive B2C communications strategies for Samsung’s services business and executive leadership. This individual will report into the Head of Communications & Events to support all key strategic partnerships and proprietary services across TV and mobile, including but not limited to: Samsung Gaming Hub, Samsung News, Galaxy Store and Art Store on The Frame. This role will work closely with cross-functional teams across global offices to support business objectives.
This communications leader will: Direct all strategic B2C initiatives to increase brand awareness and credibility of our Samsung Services for consumers, advertisers and partners.
Set key performance metrics on an annual basis and diligently track ongoing progress, with the goal of accelerating meaningful growth YoY.
Monitor daily press coverage for Samsung Services and stay apprised of relevant industry news and innovations.
Plan, coordinate and lead meetings across various teams to share PR strategies, updates and results.
Draft executive keynotes, press announcements, executive quotes, blogposts and more.
Continually refresh foundational materials including press pitches, master messaging documents, media lists, industry event databases, briefing books and award opportunities.
Gather internal and external stakeholder approvals across multiple internal teams and third party partners.
Maintain and organize a database of all press assets and images for easy access across global Samsung teams.
Oversee marketing communications for brand consistency via social media channels, email/newsletter distribution, as well as internal employee communications.
Manage product sampling for press, including device procurement, tracking, delivery, white glove installation and tutorials.
Align with marketing leads on product messaging and key talking points to include in press materials.
Partner with the creative director to develop rich media kits (press images, videos, logos).
Foster strong relationships with key reporters across business, consumer and tech press, with the ability to create bespoke media lists for each service.
Maintain an ongoing editorial calendar across multiple teams within the organization.
Increase visibility for senior leadership by identifying, securing and executing speaking opportunities, background briefings, and 1:1 interviews.
Provide coaching and guidance to the leadership team to enhance communication and presentation effectiveness.
Develop crisis communications and risk mitigation plans in collaboration with Corporate Communications.
Partner with HR to develop internal communications strategies to inform the broader team of key upcoming initiatives.
Manage multiple external PR agencies across different verticals and areas of expertise.
Lead weekly calls, procure information, review all deliverables, and share updates with multiple marketing leads.
Manage vendor contracts in collaboration with the legal team and operations lead.
Contribute updates to weekly and quarterly MarComm reports.
Work with the analytics team to source relevant performance metrics and craft a narrative around those numbers.

Sr Manager, B2C Communications

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