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6625 Excellence Way, Plano, TX, USA
Source: Samsung Electronics careers · View original posting
From Samsung Electronics's posting. “We” and “our” refer to the employer.
Position Summary
Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide.
By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.
Samsung Mobile B2B Business delivers a combination of enterprise offerings across our product portfolio. We continue to expand our Enterprise Portfolio by providing the most innovative offerings in the market, and our dedication to Market Disruption makes this the destination company for the world’s top talent.
Role and Responsibilities
The SCPs (Strategic Channel Partners) are critical to the success of Samsung’s Mobile B2B organization. Samsung plays a consultative role in helping these reseller partners build mobility marketing practices and identify opportunities for co-marketing that drives revenue and brand love for Samsung with channel sellers. The ideal candidate will be numbers-driven and optimize marketing ROI with structured and disciplined KPIs and metrics reporting.
This position will be responsible for marketing strategy, planning, development, and implementation of integrated marketing and communication strategies and campaigns to support the SCP Partners across enterprise and SMB and in concert with priorities around key verticals.
This role will also be responsible for promoting and advocating for Samsung’s Ascend Partner Program among SCP resellers. This tiered program is designed for mobile resellers to grow revenue in a predictable, profitable and painless manner.
Responsible for the strategy, planning, development, and implementation of integrated marketing and sales enablement campaigns to support the SCP Reseller Partners across enterprise and SMB and in concert with priorities around key verticals.
Work with Partners to design and develop marketing campaigns that achieve our joint objectives and fit within our resource allocations.
Develop, write, and coordinate marketing briefs and business cases for internal campaign approvals.
Project manage delivery of creative assets (visuals, copy, etc.) in compliance with Samsung Brand guidelines and legal approvals.
Manage and report campaign KPIs, and collect proof-of-performance for campaign payment.
Manages marketing budgets, forecasts, evaluates, measures and reports on program effectiveness and ROI.
Optimize marketing ROI with structured and disciplined KPIs and metrics reporting.
Works directly with Channel Marketing senior leadership and SCP sales executives and their regional teams to drive campaigns and programs for building sales pipeline and closing business in the IT channel.
Able to work cross-functionally to oversee the timely planning and execution of campaigns and programs.
Able to work on multiple, simultaneous marketing programs that require both strategic thinking as well as high-speed tactical execution.
Skills and Qualifications
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