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6625 Excellence Way, Plano, TX, USA
Source: Samsung Electronics careers · View original posting
From Samsung Electronics's posting. “We” and “our” refer to the employer.
Position Summary
This role is not eligible for immigration sponsorship.
Samsung Electronics America (SEA) is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. Across each of these areas, our work drives innovation, economic growth and workforce opportunity in the United States.
For nearly five decades, Samsung has been at the forefront of technological advancements, investing over $100 billion and creating more than 20,000 jobs nationwide. Our mission? To integrate cutting-edge products, services, and AI technology to deliver smarter, sustainable, and more connected experiences that empower people to live better.
As a wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA offers opportunities to work alongside global visionary thinkers and innovators who are passionate about making a difference. Explore the exciting opportunities at Samsung Electronics America and discover how you can make an impact.
We're looking for a Director, Brand Marketing to help guide strategy and execution for Samsung Masterbrand in the US. Our ideal candidate is passionate about brand and understands its importance across the entire customer experience. You should be fluent in consumer marketing and comfortable in a quickly-evolving environment. This is a great opportunity to help shape how millions of customers view and experience Samsung via powerful storytelling.
This individual will have the responsibility and the privilege of leading a team to develop and execute the Samsung Electronics America brand and cx strategy and go-to-market operations for Samsung Masterbrand across its strategic priorities in order to drive short and long-term growth. This individual will inspire and drive a team who will work cross functionally to bring these priorities to life across paid, owned and earned marketing channels.
Cross-Line of Business (xLOB) Marketing and Campaign Planning:
Skills and Qualifications
Skills & Qualifications
· A Bachelor's Degree with 12+ years or Master’s Degree with 10+ years of brand creative, strategy, integrated marketing and brand partnership expertise and 3+ years of team management experience.
· Expert in brand marketing fundamentals (consumer/shopper, equity/products, go to market, creative operations, experiential, social/influencer, etc.).
· Creative mindset and track record of developing new ideas that engage and delight the consumer and shopper
· Understanding of IoT, connectivity technologies, and user experience design principles.
· Fluent in all aspects of brand strategy and end-to-end customer experience.
· Successfully led and helped execute major campaigns from conception to launch to optimization, analyzing results and providing insightful campaign analytics.
· Leadership skills to guide and influence diverse teams into a focused brand and marketing strategy.
· Business acumen and communication skills.
· Proven ability to manage multiple stakeholder interests and coordinate cross-functional teams towards task completion.
· Demonstrated use of techniques and tools to coordinate and prioritize projects in a fast-paced environment.
· Ability to communicate with and present to team members at all levels.
· Highly adaptive and flexible, comfortable with ambiguity.
· Excellent situational awareness and emotional intelligence.
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
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