layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
VP of Marketing
Sona
New York City, New York, United States; San Francisco, California, United States
Source: Sona careers · View original posting
Employer job description
From Sona's posting. “We” and “our” refer to the employer.
The Company
Frontline work is the cornerstone of modern society. Restaurants, schools, hospitals, nurseries, airlines, stores, emergency services — these are the organisations that keep the world running, and they employ 80% of the global workforce: over 3 billion people. Yet frontline businesses are among the hardest in the world to run.
By-the-minute HR, scheduling and payroll make them vastly more operationally complex than the average white-collar company, and they've been chronically underserved by technology — just 1% of venture funding has gone to tools built for these sectors, despite the complexity being an order of magnitude greater.
That gap has become an existential one. Rising costs, minimum wage increases, labor shortages, tighter regulation and stretched consumers have eroded margins and pushed many frontline operators out of business. There is real urgency to fix the economics of labor — and AI is the lever. It can't do the jobs of frontline workers, but it can eliminate the inefficiencies that drain them.