layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Sr. Staff Product Designer, Mobile Experience Strategy & Systems at ServiceNow

Define the enterprise mobile experience strategy
Establish a unified vision and multi-year strategy for mobile experiences across Adaptive and native platforms.
Define where experiences should be adaptive, native, or intentionally shared—and provide teams with clear principles for making those choices.
Translate company, platform, and design-system priorities into a focused mobile experience roadmap.
Identify the highest-value opportunities for mobile to simplify work, support work in context, and extend ServiceNow beyond the desktop.
Represent mobile experience strategy in senior design, product, engineering, and platform forums.
Align Platform and business-unit leaders around shared priorities, investments, dependencies, and measures of success.
Create a coherent system of mobile patterns
Identify recurring mobile workflows, interaction models, and customer needs across products and business units.
Define reusable mobile experience patterns for navigation, search, approvals, tasks, notifications, data entry, record interaction, collaboration, offline and interrupted work, AI-assisted actions, and other common enterprise workflows.
Establish clear relationships among shared experience patterns, Adaptive capabilities, native platform conventions, and product-specific needs.
Ensure patterns account for different devices, form factors, input methods, orientations, operating-system behaviors, connectivity conditions, and user contexts.
Partner with design-system designers and engineers to translate validated patterns into reusable guidance, assets, and system capabilities.
Maintain a coherent pattern ecosystem while allowing intentional variation where customer needs or platform conventions require it.
Raise the quality of mobile product experiences
Define what best-in-class mobile quality means for ServiceNow, including usability, interaction, visual craft, performance perception, accessibility, resilience, and platform appropriateness.
Create reference experiences, prototypes, and exemplars that demonstrate the intended experience and quality bar.
Provide strategic design direction and hands-on critique for high-impact mobile initiatives across Platform and the business units.
Lead cross-product reviews to identify fragmentation, redundant solutions, system gaps, and opportunities for reuse.
Help teams resolve complex mobile interaction problems without taking over their product ownership or delivery responsibilities.
Ensure shared experiences are designed for real mobile contexts rather than reduced or rearranged versions of desktop workflows.
Bridge Adaptive and native experiences
Develop a clear framework for deciding when a use case is best served through an Adaptive experience, a native experience, or a coordinated combination of both.
Define principles for continuity across channels so users can move between desktop, Adaptive, and native experiences without losing context or confidence.
Identify the capabilities that should remain consistent across surfaces and those that should follow native platform behaviors.
Guide teams through tradeoffs involving reach, speed, fidelity, device capabilities, performance, accessibility, maintainability, and customer expectations.
Surface gaps in Adaptive and native platform capabilities and translate them into prioritized system and platform needs.
Partner with engineering and product leaders to ensure design intent is feasible, scalable, and supported by the underlying platform.
Establish mobile standards and best practices
Define mobile experience principles, interaction standards, design guidance, and decision frameworks that teams can apply consistently.
Incorporate iOS, Android, responsive and adaptive design conventions while maintaining a recognizable ServiceNow experience.
Establish guidance for touch interaction, gesture use, hierarchy, density, input, feedback, motion, system permissions, device capabilities, error recovery, and edge cases.
Embed accessibility, localization, responsive behavior, privacy, trust, and inclusive design into mobile standards from the outset.
Clarify how mobile patterns connect to the broader design system, content standards, AI experience principles, and platform architecture.
Keep standards current as device ecosystems, operating-system conventions, AI interaction models, and customer expectations evolve.
Enable teams across Platform and business units
Create playbooks, decision tools, pattern guidance, workshops, demonstrations, and other resources that help teams design high-quality mobile experiences.
Coach designers and cross-functional teams through mobile strategy, interaction, and system-design challenges.
Build a mobile design community of practice that connects practitioners across Platform and the business units.
Facilitate working sessions that reconcile competing needs and turn product-specific solutions into reusable patterns where appropriate.
Help design leaders assess capability gaps and strengthen mobile craft across their teams.
Enable distributed teams to move faster and make better mobile decisions while maintaining shared experience standards.
Use research and evidence to guide investment
Partner with Research, Product, Analytics, and customer-facing teams to understand mobile contexts, unmet needs, adoption barriers, and workflow opportunities.
Establish an ongoing view of mobile experience quality across the product portfolio.
Use customer evidence, product data, competitive analysis, design audits, and team feedback to prioritize improvements.
Define measures for mobile usability, adoption, task success, satisfaction, consistency, reuse, accessibility, and experience quality.
Communicate insights, progress, risks, and recommendations to design and cross-functional leadership.
Scope and Partnership Model
This role provides strategic and systems leadership for mobile experience design. It works through partnership with product teams rather than replacing their ownership.
This role owns: The cross-company mobile experience vision, principles, and design strategy.
The framework for choosing and coordinating Adaptive and native approaches.
Shared mobile experience patterns, standards, and quality criteria.
Reference experiences and prototypes that demonstrate intended behavior.
Cross-product mobile audits, strategic reviews, and recommendations.
Mobile design best practices, enablement, and the community of practice.
Identification and prioritization of systemic mobile experience gaps.
Business-unit and Platform product teams own
Product-specific mobile strategy within the shared enterprise direction.
Customer and business outcomes for their product areas.
End-to-end design and delivery of their mobile features and workflows.
Product requirements, sequencing, resourcing, and roadmap commitments.
Validation of product-specific needs with their customers and users.
Shared accountability
Creating coherent experiences across Adaptive, native, and desktop surfaces.
Translating recurring product needs into reusable patterns and platform capabilities.
Ensuring high-priority mobile experiences meet the shared quality bar.
Resolving gaps among customer needs, design intent, platform capabilities, and implementation.
Improving reuse, adoption, and consistency without suppressing necessary product innovation.

Experience working in a federated design organization or with an enterprise design system serving multiple business units.
Experience with workflow, productivity, enterprise SaaS, field-service, employee, or operational mobile products.
Familiarity with offline-first experiences, push notifications, deep linking, device permissions, authentication, security, and device-specific capabilities.
Experience designing AI-assisted or agentic mobile experiences, including patterns for trust, control, confirmation, interruption, and proactive assistance.
Familiarity with mobile development constraints and frameworks such as SwiftUI, Jetpack Compose, React Native, Flutter, or adaptive web technologies.
Experience establishing mobile governance, contribution models, or communities of practice at scale.
For positions in this location, we offer a base pay of $190,900 - $334,100
, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
Learn more here
. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Sr. Staff Product Designer, Mobile Experience Strategy & Systems

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