layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Federal Field Marketing Manager at ServiceNow

5–8+ years of experience with direct experience marketing to or selling into U.S. federal civilian agencies.
Proven experience planning and executing account-based marketing campaigns and events that drive measurable pipeline outcomes.
Working understanding of federal buying dynamics—budget cycles, procurement vehicles, and the role of systems integrators and resellers.
Strong project management skills with the ability to manage multiple account programs simultaneously.
Sufficient platform understanding to prioritize which capabilities to feature for which agency mission, including familiarity with AI and agentic use cases.
Excellent communication and stakeholder management skills, including executive-level briefs and talking points.
Experience with marketing automation and CRM platforms, plus command of Excel and BI tools for pipeline and program reporting.
Existing relationships or credibility within the federal civilian ecosystem—agency contacts, GSI/partner relationships, or GovCon marketing community experience—are a strong advantage.
Comfortable working in a fast-paced, highly matrixed environment requiring both strategic planning and hands-on execution.
Open to travel - 35-45%
For positions in this location, we offer a base pay of $126,800 - $221,900
, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.
Additional Information
Work Personas
We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.
Learn more here
. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.
Equal Opportunity Employer
ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.
Accommodations
We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.
Export Control Regulations
For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

Federal Field Marketing Manager

Employer job description

What you'll do as a federal field marketing manager

What makes you successful

Strategic mindset:

Execution excellence:

Results orientation:

Collaboration and influence:

Problem solving:

Operational discipline:

Agility and curiosity:

Qualifications

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