layiq
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
Loading LAYIQ…Job opportunity
ServiceNow
San Diego, California, United States
Source: ServiceNow careers · View original posting
From ServiceNow's posting. “We” and “our” refer to the employer.
Company Description
It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better.
We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.
Join us to put AI to work for people.
Job Description
ServiceNow is seeking a Brand Strategist to support strategic brand development and positioning within the Brand Strategy team. This role will help shape how ServiceNow is positioned, understood, and differentiated in the market—developing the audience insights, frameworks and competitive positioning that inform brand and marketing work and the connection points between brand and integrated marketing campaigns.
This role is for someone who is curious about enterprise transformation in the age of AI and who can translate immense market and audience complexity into clear positioning and strategic recommendations. You’ll support the brand strategy team in audience and market research and act as a strategic partner to integrated marketing, mapping audience and messaging strategies from brand to buying groups. You’ll help us reinforce the role of brand through well-articulated points-of-view, grounded in industry research and emerging brand
effectiveness thinking.
You'll partner across brand, product marketing, integrated marketing, and with internal and external research partners to build strategies grounded in market research, buyer insights, and landscape analysis. Along the way, you'll help us explore how AI can accelerate research, competitive analysis, and strategy while deepening the insight-driven thinking that shapes our brand direction.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
Employer posted: