layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Marketing Director at Reflect Orbital

Own the marketing strategy and roadmap, aligning audiences, positioning, campaigns, and priorities with company milestones and commercial goals
Lead integrated launches, events, conferences, and demos, setting objectives and coordinating teams from planning through execution and follow-up
Set creative direction and oversee production of marketing materials, including decks, one-pagers, launch assets, and social graphics; create and refine key assets directly
Own website strategy, content, and the customer journey, partnering with engineering and product teams to improve clarity, engagement, and conversion
Lead messaging and storytelling for announcements, campaigns, and executive communications, translating technical information into clear, accurate narratives
Own marketing budgets, resource allocation, and performance reporting; define success measures and use results to improve awareness, engagement, and qualified demand
Partner with PR and leadership on media strategy, press moments, and relationships with partners and creators, keeping external messaging accurate and consistent
Partner with business development to understand customer needs, shape go-to-market campaigns, and develop customer-facing materials that support the sales process
Own brand positioning and standards, ensuring a consistent voice and visual identity across all public-facing channels and materials
Lead social, content, photo, and video strategy; manage agencies and freelancers, and build and develop the marketing team as the company grows
Identify and test creative ways to grow awareness of Reflect Orbital’s mission, prioritizing opportunities with a clear audience, purpose, and measurable impact
Ideal Qualifications
7+ years of progressive marketing experience, including ownership of strategy and integrated campaigns; experience leading a marketing function or team in a startup or fast-moving environment
Excellent writer and communicator with strong brand judgment, an eye for visual design, and the ability to make complex technical ideas accessible
Demonstrated success building brands and leading launches across digital, social, content, PR, and events, with clear evidence of business impact
Strategic and action-oriented, comfortable setting direction without a playbook and doing hands-on work alongside internal teams and external partners
Experience owning website strategy and performance; familiarity with Webflow, analytics, and marketing tools is a plus
Experience directing creative work and collaborating with designers, agencies, and freelancers; familiarity with Figma is a plus
Strong leadership and operating discipline, with experience managing budgets, developing people, influencing cross-functional partners, and delivering multiple priorities
Excited about space, energy, and building something that’s never been done before; experience marketing complex technology is a plus
Even if you don’t meet 100% of the above qualifications, we are likely still interested in hearing from you. Hiring exceptional individuals is our #1 priority, and we believe that exceptional people often have highly unusual backgrounds.
We are also interested in carving out unique roles for unconventional people that we are excited about working with.

Marketing Director

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