layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Media Partnerships Associate at Fashion Nova

Partnership Support
○ Provide operational support to the Media Partnerships Team across the media partnership lifecycle, including sourcing media accounts, assisting with outreach, and tracking deliverables.
○ Demonstrate a strong understanding of business divisions to help curate paid media account opportunities that align with brand priorities and strategic goals.
Copywriting, Content Strategy & Scheduling
○ Utilize hands-on copywriting experience to draft creative, engaging, and brand-relevant captions, hooks, and messaging tailored to meme, entertainment, and lifestyle ecosystems.
○ Work closely with internal Copywriters and the Creative Department to ensure all partner captions and briefing materials adhere to brand tone of voice and visual standards.
○ Own the accurate execution of content scheduling across all media partners, guaranteeing optimal timing and alignment with marketing calendars and broader campaigns.
○ Assist in building short-term and rolling content calendars for assigned partners based on performance insights, trends, and campaign needs.
Campaign Coordination & Operational Execution
○ Support day-to-day communication with assigned media, entertainment, and meme partners.
○ Distribute creative assets, approved captions, and briefing materials accurately to partners for live posting.
○ Monitor live posting schedules, sequencing, and quality control across all active deliverables.
○ Ensure all posts go live on time, are properly tagged, and strictly adhere to campaign deadlines.
Performance Tracking & Internal Reporting
○ Maintain meticulous attention to detail while tracking daily performance metrics, including reach, engagement, saves, shares, and virality across all live partnerships.
○ Ensure all campaign performance metrics and partnership data are accurately reported and updated across all internal platforms, recaps, and dashboards.
○ Flag high-performing posts, emerging viral trends, and rising talent to the Media Partnerships Team for potential amplification.
Trend Identification & Cultural Sourcing
○ Maintain a deep, real-time pulse on pop culture, fashion, comedy, viral moments, and internet memes to identify culturally relevant content hooks.
○ Proactively pitch trending meme formats, viral talent, and fast-turn cultural opportunities for brand outreach.
○ Monitor competitor activity and emerging social media content formats to inform future team planning.
Cross-Functional Alignment & Communication
○ Collaborate closely with cross-functional teams (Brand, PR, Talent, Creative, and Social) to help cross-promote key brand placements, social needs, and press features across media accounts.
○ Communicate approved schedules, live status updates, and performance data clearly to internal stakeholders.
○ Maintain strong communication by responding to all internal and external emails within 24-48 hours.

Media Partnerships Associate

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