layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Field Marketing Manager at Fleet Feet

Responsibilities

Promote a culture of inclusiveness and belonging.
Ensure goals and objectives are achieved through effective use of marketing and branding strategies to build brand awareness and drive customer acquisition and retention.
Collaborate with stores teams to m anage in-person marketing and branding functions including but not limited to:
Medical Marketing: I dentify and connect with medical providers
Plan and coordinate medical nights with stores and vendors
Maintain contacts and relationships with medical community
Appropriately staff and attend medical sales events
Co rporate
Outreach and Workplace Fits
Determine key partnerships and events in line with Company goals
Establish and maintain contacts and relationships with medical and corporate partners, always striving for win-win-win scenarios
Plan and execute in-store and off-site events including but not limited to: Workplace Fits
Gym Weeks
Vendor demos with gyms/studios
Health fairs
C haritable
P artnership
E fforts
Develop and maintain relationships with charitable partners, always striving for win-win-win scenarios
Distribute Community Collection funds
Manage Footwear Donation collection and distribution
Support the planning and execution of e vent s
, including but not limited to: Expo and sales events for key Nashville area races and partners ( ie
, XC and track meets)
Sales events for key part nerships
Compil e and maintain accurate records and reporting on all initiatives
Perform other duties as identified and required by leadership
Support all Fleet Feet initiatives, activities, and functions

Qualifications

1+ years of experience in marketing or equivalent retail experience
Fundamental understanding of retail, marketing, and merchandising
Possess strong organizational, critical-thinking, planning, and decision-making skills
Excellent written and verbal communication skills with the ability to communicate effectively with all staff and external contacts
Able to strategically adhere to an annual budget
Capable of managing projects independently
Consistent, level-headed, and willing to take action
Comfortable leading and directing others, both individually and in a group setting
Capable of developing and maintaining strong relationships within the running community through personal involvement
Person of integrity - Build and maintain trust from staff, customers, and the community
Able and willing to travel, primarily in-market, including all Fleet Feet Nashville locations, local events and up to 2-3 out of state events annually
Able and willing to work a flexible schedule, including evenings and weekends
Valid Driver’s License

Field Marketing Manager

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