From URBN / Urban Outfitters's posting. “We” and “our” refer to the employer.
Role Summary
We’re looking for an energetic, highly organized
Associate Community Manager to help bring our community strategy to life across events, ambassador programming, and community activations.
This person will be a key day-to-day partner to the Associate Director of Community + Special Events, helping turn ideas into thoughtful, strategic experiences that deepen relationships with our community. The ideal candidate is equally comfortable coordinating the details behind the scenes and representing the brand on the ground IRL.
You’ll help manage community touchpoints ranging from run days and walk clubs to ambassador programming, special events, and other grassroots activations across the US and beyond.
Role Responsibilities
Community Programming
Support the planning and execution of a strategic community programming calendar, including run days, walk clubs, ambassador activations, special events, and other community experiences.
Own the community programming budget, including planning, forecasting, allocation, vendor management, and tracking spend against program goals.
Coordinate event logistics, vendors, supplies, timelines, and staffing support plans across Marketing/ Retail/ Social, and other cross-functional partners.
Partner closely with cross-functional teams to ensure broader brand priorities, product launches, campaigns, and cultural moments are thoughtfully integrated into community programming in an authentic way.
Be hands-on at events and activations, ensuring every detail of the experience feels intentional, elevated, and on-brand.
Analyze participation, engagement, attendance, and other program performance data to understand what is working, where there are opportunities for growth, and how we should strategically evolve our programming.
Identify opportunities to expand the reach and impact of community programming, using data, audience insights, and emerging trends to inform where and how we invest.
Continuously challenge the community strategy to make programming more engaging, inclusive, relevant, and impactful.
Ambassador Program
Help build and evolve a robust, scalable ambassador program that strengthens relationships with key community leaders and creates meaningful brand advocacy.
Support the day-to-day management of the ambassador community, including communications, activations, gifting, events, and ongoing engagement.
Help develop and execute ambassador recruitment, onboarding, engagement, and retention strategies.
Cultivate strong, authentic relationships with ambassadors and serve as a trusted point of contact and extension of the brand.
Track and analyze ambassador participation, engagement, performance, and program deliverables to understand impact and identify opportunities for growth.
Use program insights and community data to continuously refine the ambassador experience and strengthen the overall program strategy.
Identify emerging community leaders, creators, and advocates who can help expand our reach and deepen our connection within priority communities.
Partner with Social, Product, Marketing, and other cross-functional teams to identify opportunities for ambassadors to authentically support larger brand initiatives, product moments, storytelling, and launches.
Role Qualifications
2–4 years of experience in community, events, experiential marketing, partnerships, hospitality, fitness/wellness, or a related field
Highly organized with strong attention to detail and follow-through
Naturally outgoing, warm, and relationship-oriented
Comfortable interacting with a wide range of people and building authentic relationships
Able to manage multiple projects and priorities simultaneously
Strong written and verbal communication skills
Comfortable working in a fast-paced, evolving environment
Willingness to work occasional evenings and weekends for community events
A genuine interest in movement, wellness, culture, and building community
Success in This Role Looks Like
Community programming runs smoothly, consistently, and thoughtfully
Ambassadors feel connected, supported, and engaged
Events feel authentic to the brand rather than simply promotional
Community members increasingly recognize the brand as a place they belong
The Associate Director has a strong operational partner who can take an idea and independently move it toward execution
This role is based in Los Angeles, CA.
The wage range for this role is $75,000 - $80,000. Wages are based on several factors including but not limited to experience, education, geographic location, etc
#FreePeople
The Perks
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits
California Criminal History
Los Angeles City:
Qualified applicants with criminal histories will be considered for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance.
EEO Statement
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as
established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
Responsibilities
Community Programming
Support the planning and execution of a strategic community programming calendar, including run days, walk clubs, ambassador activations, special events, and other community experiences.
Own the community programming budget, including planning, forecasting, allocation, vendor management, and tracking spend against program goals.
Coordinate event logistics, vendors, supplies, timelines, and staffing support plans across Marketing/ Retail/ Social, and other cross-functional partners.
Partner closely with cross-functional teams to ensure broader brand priorities, product launches, campaigns, and cultural moments are thoughtfully integrated into community programming in an authentic way.
Be hands-on at events and activations, ensuring every detail of the experience feels intentional, elevated, and on-brand.
Analyze participation, engagement, attendance, and other program performance data to understand what is working, where there are opportunities for growth, and how we should strategically evolve our programming.
Identify opportunities to expand the reach and impact of community programming, using data, audience insights, and emerging trends to inform where and how we invest.
Continuously challenge the community strategy to make programming more engaging, inclusive, relevant, and impactful.
Ambassador Program
Help build and evolve a robust, scalable ambassador program that strengthens relationships with key community leaders and creates meaningful brand advocacy.
Support the day-to-day management of the ambassador community, including communications, activations, gifting, events, and ongoing engagement.
Help develop and execute ambassador recruitment, onboarding, engagement, and retention strategies.
Cultivate strong, authentic relationships with ambassadors and serve as a trusted point of contact and extension of the brand.
Track and analyze ambassador participation, engagement, performance, and program deliverables to understand impact and identify opportunities for growth.
Use program insights and community data to continuously refine the ambassador experience and strengthen the overall program strategy.
Identify emerging community leaders, creators, and advocates who can help expand our reach and deepen our connection within priority communities.
Partner with Social, Product, Marketing, and other cross-functional teams to identify opportunities for ambassadors to authentically support larger brand initiatives, product moments, storytelling, and launches.
Qualifications
2–4 years of experience in community, events, experiential marketing, partnerships, hospitality, fitness/wellness, or a related field
Highly organized with strong attention to detail and follow-through
Naturally outgoing, warm, and relationship-oriented
Comfortable interacting with a wide range of people and building authentic relationships
Able to manage multiple projects and priorities simultaneously
Strong written and verbal communication skills
Comfortable working in a fast-paced, evolving environment
Willingness to work occasional evenings and weekends for community events
A genuine interest in movement, wellness, culture, and building community
Success in This Role Looks Like
Community programming runs smoothly, consistently, and thoughtfully
Ambassadors feel connected, supported, and engaged
Events feel authentic to the brand rather than simply promotional
Community members increasingly recognize the brand as a place they belong
The Associate Director has a strong operational partner who can take an idea and independently move it toward execution
This role is based in Los Angeles, CA.
The wage range for this role is $75,000 - $80,000. Wages are based on several factors including but not limited to experience, education, geographic location, etc
#FreePeople
About this listing
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
