layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Business Director at UnitedMasters | Translation

Drive Business and Strategic Leadership
Act as the day-to-day senior business lead across assigned Lilly brands and workstreams, building trusted relationships with mid-to-senior client stakeholders and proactively shaping the business agenda.
Develop a strong understanding of brand priorities, patient experiences, barriers to engagement, and competitive dynamics to inform strategic counsel and creative development.
Translate complex client needs and feedback into clear priorities and actionable direction, constructively challenging clients when needed to strengthen the work.
Monitor relationship health and business performance, anticipating risks and partnering with the Executive Director to address issues before they affect the partnership.
Lead Creative Solutions with Business Impact
Partner with Strategy, Context, Creative, and Analytics to develop culturally relevant work grounded in business objectives, audience insights, and clear measures of success.
Champion communication that reflects real patient experiences and makes complex health topics understandable, empathetic, and relevant to everyday life.
Ensure work is strategically sound and client-ready, with compelling rationale and alignment to client-provided medical, legal, and regulatory guidance.
Work with Lilly’s brand teams, internal creative team, and agency partners to clarify roles, align recommendations, and maintain continuity across the work.
Partner with Production and Program Management to bring approved concepts to life within agreed scope, timing, and budget, advocating for additional investment when warranted.
Lead Teams and Strengthen Partnerships
Guide cross-functional teams with clear priorities, expectations, and decisions, creating a collaborative environment with shared accountability for the work.
Lead, coach, and develop Business Supervisors and other assigned Business Leadership team members through regular feedback and meaningful development opportunities.
Partner with Program Management, which leads operational planning and delivery, to align client expectations with scopes, schedules, staffing, and review requirements.
Work with client stakeholders and Program Management to anticipate approval needs, consolidate feedback, and help teams understand review decisions and their implications.
Navigate competing stakeholder needs and resolve day-to-day challenges independently, escalating significant relationship, commercial, or delivery risks appropriately.
Champion Growth and Financial Health
Develop and action growth plans for assigned brands and workstreams, connecting unmet client needs with Translation’s capabilities.
Co-own account financial health with Program Management, contributing to scope development, staffing recommendations, forecasting, and profitability management.
Identify scope changes and investment needs early, leading clear client conversations about the associated fees, priorities, and trade-offs.
Contribute to new business, recruiting, and departmental improvements that strengthen the agency and develop future Business Leadership talent.
Knowledge Skills and Abilities
Strong business judgment and strategic fluency, with the ability to learn complex categories and turn ambiguity into clear direction.
Exceptional relationship-building and communication skills, including the confidence to advise clients, explain creative rationale, and navigate sensitive conversations.
Ability to balance creative ambition with accuracy and client review requirements, partnering effectively with medical, legal, and regulatory stakeholders.
Experience leading integrated campaigns across channels, with a strong understanding of creative development and production.
Commercial acumen across scopes, staffing, budgets, and account performance, paired with a collaborative approach to Program Management.
A proactive, hands-on leadership style, with sound prioritization, attention to detail, and the ability to develop others in a fast-moving environment.

Business Director

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