layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Sr. Context Planner at UnitedMasters | Translation

Cultural Insights
Lead refined Culture Compass development with light oversight, translating audience networks, rituals, artifacts and language into a comprehensive creative briefing.
Partner with stratpack on “Get Smart” research; identify ownable cultural moments and i cacontribute insights to Flash Forecast.
Comms Planning
Craft and lead Comms Frameworks, Campaign Ecosystem and Phasing Strategies
Translate creative platforms into a cohesive go-to-market plan that defines where, when, with whom and why the brand should show up.
Campaign casting
Synthesize best practices across the talent x brand landscape into clear POVs
Develop talent filters and casting recommendations for creators, artists and partners who credibly bring the idea to life.
Creative world-building
Ensure a narrative throughline across touchpoints, partnering with creatives on social-first formats and non-traditional tactics that invite participation.
Develop organic amplification strategies for earned media and UGC
Bring the story to life through “Outcomes” assets and pitch theater.
Collaboration & Communication
Build trust through clear and persuasive presentations
Collaborate across departments including strategy, creative, business leadership and production, including risk assessments, case studies and awards.
Mentor associate and mid level Context Planners, delegating clearly and providing feedback that strengthens their craft.
Actively connect with the UnitedMasters team for an understanding of upcoming milestones and priority artists for casting consideration in Translation brand campaigns.
Knowledge, Skills and Abilities
Comfortable working quickly and independently, owning deliverables with light oversight and adapting as priorities shift.
Able to form and defend a clear POV, using cultural insights and research to make actionable recommendations.
Strong comms planning instincts, connecting audience behavior, brand opportunity and campaign choreography.
Sharp information design and visual taste: build strong decks, shape a clear story and make complex ideas simple and actionable.
Cultural fluency across sports, music, entertainment and pop culture, including their intersections with creators, fandom, fashion, gaming and internet behavior.
A social-first thinker with a strong creative eye for how ideas work in-feed and an instinct for emerging behaviors and formats.
Strong collaborator across disciplines, receptive to feedback and confident presenting to internal teams and clients.
Resourceful in research, curious about new platforms and media opportunities, and committed to refining the work.

Sr. Context Planner

Employer job description

What You'll Do

Minimum Qualifications

Preferred Qualifications

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