layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Director: Brand Strategy & Go-To-Market at Verizon

Drive Enterprise Brand Architecture & Strategy: Set the vision and strategic direction for high-visibility brand initiatives across the entire Verizon ecosystem, ensuring a unified brand voice that resonates with consumers, business partners, and employees alike.
Transform Strategy into Industry-Leading Creative: Translate complex business objectives into emotionally resonant, culturally connected advertising campaigns. You’ll champion bold creative ideas from early concepting through production, ensuring the work maintains an uncompromising bar for quality.
Champion Employer Brand & Talent Attraction: Oversee the strategic positioning of Verizon’s internal brand. Develop compelling, creative-led candidate and employee engagement campaigns that elevate Verizon’s reputation as an employer of choice to attract, retain, and inspire elite talent.
Master Flawless Go-To-Market Execution: Own end-to-end launch mechanics across 360-degree channels, including digital, social, retail, PR, experiential, and internal platforms ensuring large-scale, multi-million dollar campaigns land with operational precision, on time and on budget.
Galvanize Leaders & Build Alignment: Act as a trusted strategic connector for the Chief Marketing Officer and executive leadership team. You will navigate complex stakeholder landscapes to build conviction, resolve friction, and align diverse business units around a single, cohesive campaign vision.
Cultivate High-Stakes External Partnerships: Build and manage strategic relationships with major partners across sports, music, entertainment, and agency networks. You will maximize the value of tentpole sponsorships by integrating emerging creators and cultural figures directly into our brand story.
Connect Performance, ROI & Continuous Optimization: Partner with analytics and media teams to design robust measurement frameworks. You will continuously track campaign performance, translate data into actionable story-lines for executives, and apply real-time creative optimizations to maximize business impact.
Lead, Inspire & Mentor: Nurture a high-performing team of strategists and marketers. You will foster an environment built on creative ambition, accountability, and empathy, empowering your team to push creative boundaries while staying rooted in business objectives.

Senior Director: Brand Strategy & Go-To-Market

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