layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Manager, Public Relations at Samsung Electronics

Multi-Category PR Strategy
Lead communications strategy and execution across four distinct product categories (TV, Audio, Memory, and Monitors).
Coordinate launch calendars, manage competing priorities, and ensure media momentum across all lines.
Develop differentiated narratives for each while maintaining a coherent brand voice.
Partner closely with local and global stakeholders — including Product, Engineering, R&D, Sales, and marketing leadership — to align communications with business objectives and ensure consistent messaging across markets.
Media Relations & Product Reviews
Build and maintain relationships with tier-1 technology, trade, and consumer media.
Drive proactive pitching, secure high-impact product reviews, and manage review unit programs end-to-end — from editorial calendar planning through post-publish coverage analysis.
Develop always-on story angles, trend narratives, and category storytelling that sustain media momentum and brand relevance year-round.
Earned Influencer Program
Design and run a scalable earned influencer program that prioritizes authentic advocacy over paid placements.
Identify and cultivate relationships with creators and subject-matter voices whose audiences align with our product categories.
Track engagement quality and conversion attribution to continuously refine the program.
Reddit Strategy & Community Engagement
Develop our organic Reddit presence with a long-term credibility-first mindset.
Identify the right subreddits, engage authentically, manage AMAs and community moments, and equip internal subject-matter experts to participate effectively.
Monitor sentiment and surface community insights that inform broader messaging.
Thought Leadership & Analyst Relations
Develop and execute a thought leadership PR program that positions Samsung's Home Entertainment business and its leaders across media, speaking platforms, and industry forums.
Build and manage relationships with key industry analysts across relevant research firms, developing a structured briefing and inquiry cadence
Agency & Stakeholder Management
Manage day-to-day relationships with PR agencies — setting clear briefs, establishing performance expectations, and holding partners accountable to quality and results.
Serve as the central communications connector between local and global stakeholders, including Product, Engineering, R&D, Sales, and broader marketing leadership, ensuring priorities are aligned and Samsung's voice is amplified consistently across markets.
Skills and Qualifications
8–12 years of PR or communications experience, with at least 3 years managing multi-program or multi-category portfolios
Proven track record securing coverage in top-tier technology and consumer media outlets
Hands-on experience running influencer programs with a strong preference for earned over paid approaches
Direct experience with analyst relations — you know how to brief, build rapport, and move the needle in reports
Genuine fluency with Reddit — you understand community norms, know where not to step, and can develop a credible brand voice organically
Strong editorial instincts: you can write, edit, and sharpen messaging at speed
Experience managing agencies and/or direct reports
Comfortable operating with ambiguity in a fast-paced environment; you bring structure without over-engineering it
Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Senior Manager, Public Relations

Employer job description

Key Responsibilities

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

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