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Carta
New York, New York
Source: Carta careers · View original posting
From Carta's posting. “We” and “our” refer to the employer.
The Company You’ll Join
Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions.
Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
For more information about our offices and culture, check out our Carta careers page.
The Problems You’ll Solve
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on our Carta Law segment, you'll work to:
Apply a deep focus on governance, risk, and compliance (GRC) to product positioning, while serving as a key product subject matter expert at company and industry events.
Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative, and Brand Strategy teams.
Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence.
Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers.
Conduct ongoing customer interviews, and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.
You’ll be joining our Marketing team, as part of our Product and Customer Marketing team. Marketing is the engine for growth at Carta. We bring our values to life through our brand, and drive demand for products and services across a complex market landscape. We infuse the customer in everything we design, define and deliver and reflect the inspiration and ambition of our customers in the work we do.
A successful Lead Product Marketing Manager for this role would likely have:
Compensation
Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is:
$182,750 - $215,000 salary in San Francisco, CA; New York, NY
$173,613 - $204,250 salary in Seattle, WA
We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, please connect with the talent partner via email.
Carta uses E-Verify in the United States for employment authorization. See the E-Verify and
Department of Justice websites for more details.
For information on our data privacy policies, see
Privacy, CA Candidate Privacy
, and
Brazil Transparency Report.
Please note that all official communications from us will come from an @carta.com or @carta-external.com domain. Report any contact from unapproved domains to security@carta.com.
LAYIQ is an independent job-discovery service. This listing does not imply a partnership with or endorsement by the employer. Review the original posting for current details and availability.
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