layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Social Media Manager at charleys | LAYIQ

Social Media Strategy & Planning
Develop and own brand social media strategies that drive awareness, engagement, and digital sales performance across platforms including Instagram, Facebook, TikTok, and LinkedIn
Build and manage a social content calendar that balances trending, evergreen, and campaign-aligned content
Translate brand positioning and campaign objectives into platform-specific social strategies and content approaches
Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive
Content Development & Creative Leadership
Lead creative brief development and collaborate with internal creative team to produce high-performing social content
Establish and maintain brand voice, visual standards, and content quality across all social channels
Manage content review, approval workflows, and publishing schedules across multiple platforms
Identify and champion influencer and creator partnerships that amplify brand reach and authenticity
Performance Reporting & Optimization
Define KPIs and own reporting cadence for social media performance across all channels
Analyze platform data, content performance, and audience insights to continuously improve strategy and execution
Identify opportunities to extend high-performing organic content into paid social strategies
Present performance insights and strategic recommendations to senior marketing leadership
Franchisee Partnership & Local Social Support
Oversee management of localized restaurant social pages within the brand portfolio
Partner with Franchise Marketing and Franchise Business Consultants to support New Store Openings (NSOs) and regional marketing initiatives
Consult with franchisees on local content strategies that support restaurant-level events and sales growth
Develop tools, templates, and training resources that enable franchisees to maintain brand-aligned local social presence
Community Management & Guest Relations
Oversee community management operations across branded social accounts, ensuring timely and brand-appropriate responses
Monitor and report on guest sentiment, escalating guest relations issues to relevant internal and restaurant teams
Moderate user-generated content and identify brand advocate and partnership opportunities
Represent the brand voice consistently across comments, direct messages, and relevant community discourse

Social Media Manager

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