layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

Associate Director, Patient Marketing at Cogent Biosciences | LAYIQ

Support the develop and execution of a comprehensive U.S. patient marketing strategy across the product lifecycle, including unbranded disease awareness and branded campaigns
Maintain and continuously refine the patient journey by identifying new inflection points, emotional hurdles, and barriers to treatment through ongoing insights collection
Support patient-focused market research, in collaboration with the market insights & patient advocacy teams, to ensure all brand messaging resonates with the lived experience of patients with systemic mastocytosis and GIST
Resource and Digital Ecosystem Development
Lead the creation of patient-facing materials and partner closely with the HCP Marketing and Sales teams to ensure patient resources are effectively utilized by the field in the clinical setting
Design and implement an integrated digital ecosystem (e.g., branded patient websites, paid search, social, CRM, programmatic) that supports education, engagement, activation, and treatment adherence
Track foundational metrics/KPIs and optimize performance in real-time
Develop and oversee data-driven omnichannel strategies for patients cross multiple disease states to ensure high-impact outreach and engagement, and a strong KPI-based evaluation and optimization
Ensure omnichannel plans align with brand strategy and launch plans and support HCP teams with omnichannel needs
Integrate innovations, including AI-enabled tools, to accelerate marketing outcomes
Leadership and Collaboration
Lead the internal integration of patient insights across the organization, partnering with cross-functional teams to bridge the gap between clinical data and patient experience, ensuring a seamless and unified brand journey
Partner with Patient Advocacy, Patient Services and Market Access teams to build messaging and support tools that address education, affordability, reimbursement, and treatment continuity
Coordinate with the Patient Advocacy team to ensure brand strategies align with the broader goals of the Systemic Mastocytosis & GIST patient communities

Associate Director, Patient Marketing

Employer job description

Who We Are:

The Role:

Responsibilities:

Responsibilities Patient Strategy

Qualifications:

Salary Range:

Boulder, CO:

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