layiq
/la·yiq/adjective
worthy; deserving; fitting; suitable.
A role, opportunity, or path that merits attention, time, and pursuit.
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Job opportunity
VP and Segment Lead, Upscale Brands
North Bethesda MD - Corporate Headquarters
Source: Choice Hotels careers · View original posting
- Pay
- $250,000 — $300,000 USD per year
- Employment
- full time
Employer job description
From Choice Hotels's posting. “We” and “our” refer to the employer.
JOB SUMMARY
The VP and Segment Lead, Upscale Brands, is responsible for the strategy, health, performance, and growth of Choice Hotels’ seven-brand Upscale portfolio. This leader has accountability for key commercial, growth, financial, and guest experience outcomes and develops long-term portfolio and individual brand strategies that support enterprise objectives and five-year growth goals.
The Vice President leads through a highly matrixed organization, partnering across commercial, marketing, development, operations, loyalty, technology, and franchise services while building strong relationships with current and prospective owners. The role serves as a visible champion for the Upscale portfolio, strengthening brand value propositions, driving hotel performance, expanding the portfolio, and attracting and retaining owners and operators. The position is based in Pike & Rose and requires travel as business needs dictate.