layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Senior Content Specialist - Retirement Plans at CAPTRUST

Success in this role requires balancing strategic planning with hands-on execution. The Senior Content Specialist will be expected to deliver clear, compliant, and differentiated content; improve the organization and usability of the content library; strengthen advisor readiness for priority initiatives; and use performance insights to continuously improve content effectiveness.
Content Strategy, Development and Governance: Draft, edit, and update sales enablement and internal-facing content using firm-approved messaging, templates, and disclosures
Develop advisor-facing, client-centered, and internal content that advances the priorities of the Retirement and CAPTRUST at Work business lines
Repackage approved content into multiple formats (presentations, one-pagers, FAQs, internal guides, scripts, and toolkits) to support sales readiness and internal alignment
Ensure all content aligns with CAPTRUST’s brand voice, positioning frameworks, and compliance standards.
Develop and maintain an annual content roadmap for the Retirement and CAPTRUST at Work business lines, aligned with business priorities, product initiatives, advisor needs, and key sales opportunities
Translate business-line strategies into prioritized content and enablement plans, identifying required materials, audiences, delivery channels, dependencies, and launch timing
Proactively identify content gaps, duplication, and opportunities to consolidate or modernize existing materials
Develop content mapped to distinct audience needs and stages of the sales and client journey, including prospects, plan sponsors, participants, advisors, relationship managers, and internal partners
Adapt complex retirement, workplace financial wellness, and employee engagement concepts into clear, audience-appropriate narratives and calls to action
Ensure materials work together as a connected content ecosystem rather than a collection of standalone deliverables
Design a scalable content architecture for Retirement and CAPTRUST at Work that connects core messages, audience needs, sales stages, and delivery formats
Define review cadences, ownership, and decision criteria for updating, archiving, and retiring content across the two business lines
Define content standards that promote consistent naming, organization, and use across platforms, channels, and audiences
Monitor priority content for accuracy, compliance, currency, and continued alignment with business priorities, escalating needed updates before materials become outdated
Messaging Architecture and Consistency: Maintain business-line messaging frameworks, value propositions, proof points, key messages, and approved language for Retirement and CAPTRUST at Work
Ensure consistent positioning across presentations, proposals, campaigns, digital experiences, talking points, and internal enablement resources
Partner with stakeholders to translate new capabilities, services, research, and market developments into differentiated, sales-ready narratives
Content Performance and Optimization: Define success measures for priority content and enablement initiatives, including adoption, utilization, stakeholder feedback, sales relevance, and content effectiveness, and use those measures to guide ongoing optimization
Use available platform insights, user feedback, and business results to recommend content improvements, consolidation, retirement, or additional development
Provide periodic reporting on content health, usage, gaps, and opportunities to business-line and Sales Enablement leaders
Content Governance and Lifecycle Management: Build, organize, and maintain a scalable library of Retirement and CAPTRUST at Work content
Manage content lifecycle processes including inventory management, scheduled reviews, updates, archiving, and retirement of outdated materials
Establish content standards, metadata, tagging, and governance practices that improve content discoverability and usability
Ensure all content remains accurate, compliant, current, and aligned with business priorities
Sales Enablement Planning and Advisor Readiness: Serve as the primary content and enablement partner for assigned business-line stakeholders, translating priorities into clear deliverables, timelines, and coordinated execution
Provide end-to-end enablement support for new initiatives, including readiness planning, playbook development, pitch-material creation, launch coordination, and post-launch optimization
Develop launch and readiness plans that help advisors and internal partners understand, position, and confidently use new content, services, and campaigns
Create facilitator guides, training materials, talk tracks, objection-handling resources, discovery questions, and practical use-case guidance
Partner with Sales Enablement colleagues to support webinars, office hours, training sessions, and other field activation programs
Gather structured feedback from advisors and business partners to refine messaging, materials, and enablement approaches

Bachelor’s degree in Marketing, Communications, Business, English, or a related field or equivalent experience
8+ years of experience developing content in financial services, wealth management, investment advisory, retirement services, or another regulated industry.
Desired Qualifications: Exceptional writing, editing, and organizational skills with meticulous attention to detail.
Demonstrated ability to translate complex financial and retirement planning concepts into compelling, audience-specific content.
Experience supporting advisor, consultant, or relationship-management audiences.
Experience developing content across multiple delivery channels, including presentations, digital experiences, campaigns, training materials, and sales tools.
Familiarity with content performance metrics and analytics.
Strong project management and organizational skills, with demonstrated ability to influence stakeholders, prioritize competing requests, and deliver high-quality work across multiple deadlines in a highly collaborative environment.
Proficiency with Microsoft Office, particularly PowerPoint and Word, and experience managing or publishing content in Seismic. Experience with Microsoft Dynamics and Asana is preferred.
WHAT can you expect from your career at CAPTRUST?
Our colleagues, like our clients, tend to stay with CAPTRUST for years. There’s a reason for it; it’s a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.
Our Employee Benefits Package shows how much we value our team. Some benefits include:
Company discretionary bonus.
Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms.
Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
Paid time off (PTO) or Paid Sick Leave (PSL)
WHERE will you be working?
4208 Six Forks Rd #1700 | Raleigh, NC 27609
Due to the nature of the role, this is not a remote or work from home position. #LI-Onsite
HOW do we build a world class organization one brick at a time?
We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.
Are you the next brick?
To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:
Ability to build successful, collaborative, and trusting relationships
Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
Inherent desire to give back to our communities and enrich the lives of those around us
An other-centered mindset
Integrity through maintaining objectivity
EEO/Diversity Statement: At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.
It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of sex (including pregnancy, childbirth, or other related medical conditions), gender, race (including hair texture or hairstyles associated with race), religion, color, national origin, ancestry, physical or mental disability, genetic information, age, sexual orientation, gender identity, gender expression, protected veteran status, uniformed service, or any other status protected by federal, state, or local laws. #mid-senior
This position will remain open until filled.

Success in this role requires balancing strategic planning with hands-on execution. The Senior Content Specialist will be expected to deliver clear, compliant, and differentiated content; improve the organization and usability of the content library; strengthen advisor readiness for priority initiatives; and use performance insights to continuously improve content effectiveness.
Content Strategy, Development and Governance: Draft, edit, and update sales enablement and internal-facing content using firm-approved messaging, templates, and disclosures
Develop advisor-facing, client-centered, and internal content that advances the priorities of the Retirement and CAPTRUST at Work business lines
Repackage approved content into multiple formats (presentations, one-pagers, FAQs, internal guides, scripts, and toolkits) to support sales readiness and internal alignment
Ensure all content aligns with CAPTRUST’s brand voice, positioning frameworks, and compliance standards.
Develop and maintain an annual content roadmap for the Retirement and CAPTRUST at Work business lines, aligned with business priorities, product initiatives, advisor needs, and key sales opportunities
Translate business-line strategies into prioritized content and enablement plans, identifying required materials, audiences, delivery channels, dependencies, and launch timing
Proactively identify content gaps, duplication, and opportunities to consolidate or modernize existing materials
Develop content mapped to distinct audience needs and stages of the sales and client journey, including prospects, plan sponsors, participants, advisors, relationship managers, and internal partners
Adapt complex retirement, workplace financial wellness, and employee engagement concepts into clear, audience-appropriate narratives and calls to action
Ensure materials work together as a connected content ecosystem rather than a collection of standalone deliverables
Design a scalable content architecture for Retirement and CAPTRUST at Work that connects core messages, audience needs, sales stages, and delivery formats
Define review cadences, ownership, and decision criteria for updating, archiving, and retiring content across the two business lines
Define content standards that promote consistent naming, organization, and use across platforms, channels, and audiences
Monitor priority content for accuracy, compliance, currency, and continued alignment with business priorities, escalating needed updates before materials become outdated
Messaging Architecture and Consistency: Maintain business-line messaging frameworks, value propositions, proof points, key messages, and approved language for Retirement and CAPTRUST at Work
Ensure consistent positioning across presentations, proposals, campaigns, digital experiences, talking points, and internal enablement resources
Partner with stakeholders to translate new capabilities, services, research, and market developments into differentiated, sales-ready narratives
Content Performance and Optimization: Define success measures for priority content and enablement initiatives, including adoption, utilization, stakeholder feedback, sales relevance, and content effectiveness, and use those measures to guide ongoing optimization
Use available platform insights, user feedback, and business results to recommend content improvements, consolidation, retirement, or additional development
Provide periodic reporting on content health, usage, gaps, and opportunities to business-line and Sales Enablement leaders
Content Governance and Lifecycle Management: Build, organize, and maintain a scalable library of Retirement and CAPTRUST at Work content
Manage content lifecycle processes including inventory management, scheduled reviews, updates, archiving, and retirement of outdated materials
Establish content standards, metadata, tagging, and governance practices that improve content discoverability and usability
Ensure all content remains accurate, compliant, current, and aligned with business priorities
Sales Enablement Planning and Advisor Readiness: Serve as the primary content and enablement partner for assigned business-line stakeholders, translating priorities into clear deliverables, timelines, and coordinated execution
Provide end-to-end enablement support for new initiatives, including readiness planning, playbook development, pitch-material creation, launch coordination, and post-launch optimization
Develop launch and readiness plans that help advisors and internal partners understand, position, and confidently use new content, services, and campaigns
Create facilitator guides, training materials, talk tracks, objection-handling resources, discovery questions, and practical use-case guidance
Partner with Sales Enablement colleagues to support webinars, office hours, training sessions, and other field activation programs
Gather structured feedback from advisors and business partners to refine messaging, materials, and enablement approaches

Bachelor’s degree in Marketing, Communications, Business, English, or a related field or equivalent experience
8+ years of experience developing content in financial services, wealth management, investment advisory, retirement services, or another regulated industry.
Desired Qualifications: Exceptional writing, editing, and organizational skills with meticulous attention to detail.
Demonstrated ability to translate complex financial and retirement planning concepts into compelling, audience-specific content.
Experience supporting advisor, consultant, or relationship-management audiences.
Experience developing content across multiple delivery channels, including presentations, digital experiences, campaigns, training materials, and sales tools.
Familiarity with content performance metrics and analytics.
Strong project management and organizational skills, with demonstrated ability to influence stakeholders, prioritize competing requests, and deliver high-quality work across multiple deadlines in a highly collaborative environment.
Proficiency with Microsoft Office, particularly PowerPoint and Word, and experience managing or publishing content in Seismic. Experience with Microsoft Dynamics and Asana is preferred.
WHAT can you expect from your career at CAPTRUST?
Our colleagues, like our clients, tend to stay with CAPTRUST for years. There’s a reason for it; it’s a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.
Our Employee Benefits Package shows how much we value our team. Some benefits include:
Company discretionary bonus.
Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms.
Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
Paid time off (PTO) or Paid Sick Leave (PSL)
WHERE will you be working?
4208 Six Forks Rd #1700 | Raleigh, NC 27609
Due to the nature of the role, this is not a remote or work from home position. #LI-Onsite
HOW do we build a world class organization one brick at a time?
We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.
Are you the next brick?
To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:
Ability to build successful, collaborative, and trusting relationships
Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
Inherent desire to give back to our communities and enrich the lives of those around us
An other-centered mindset
Integrity through maintaining objectivity
EEO/Diversity Statement: At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.
It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of sex (including pregnancy, childbirth, or other related medical conditions), gender, race (including hair texture or hairstyles associated with race), religion, color, national origin, ancestry, physical or mental disability, genetic information, age, sexual orientation, gender identity, gender expression, protected veteran status, uniformed service, or any other status protected by federal, state, or local laws. #mid-senior
This position will remain open until filled.

Senior Content Specialist - Retirement Plans

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