layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - Director, Partnership Marketing at FC Cincinnati

Lead the Partnership Marketing Team in driving the success of all corporate partnerships through strategic oversight, strong partner relationships, and consistent execution.
Provide day-to-day leadership, development, and mentorship to the Partnership Marketing Team, establishing clear expectations, best practices, and accountability across partner management, activation, fulfillment, and renewals.
Drive partner growth by identifying opportunities to create meaningful value for corporate partners and FC Cincinnati.
Operate with autonomy and ownership in managing priorities, solving challenges, and advancing partner objectives with limited day-to-day direction.
Build strong cross-functional relationships across FCC departments to ensure seamless integration and execution of partner assets, programs, events, and initiatives.
Identify and develop new revenue opportunities across existing partnerships through upsell opportunities, new inventory, programming, activations, and other strategic solutions.
Partner with Partnership Sales and Solutions to support business development efforts, including identifying, pitching, and helping close new FCC partnerships and incremental opportunities.
Work closely with Partnership Solutions to evaluate partnership performance, account health, asset utilization, and partner objectives through ongoing reporting, mid-season reviews, and end-of-year business reviews.
Collaborate with Partnership Solutions to oversee corporate partnership inventory, including signage, digital and social media, promotions, community initiatives, hospitality, tickets, suites, content, and other partnership assets.
Develop compelling partner presentations, strategic recommendations, and activation concepts that clearly communicate the value and impact of partnering with FC Cincinnati.
Build and maintain strong relationships with senior-level and C-Suite partner executives while effectively navigating multiple stakeholders throughout partner organizations.
Maintain consistent communication with senior leadership regarding account health, renewal outlook, partner feedback, activation progress, incremental revenue opportunities, and potential risks.
Represent FC Cincinnati and assigned partners at matches, partner events, community programs, hospitality functions, and other business-related activities.
Perform other duties as assigned by Supervisor/Management.
This position may require the employee to work extended hours, weekends and/or holidays.

Director, Partnership Marketing

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