layiq

/la·yiq/adjective

worthy; deserving; fitting; suitable.

A role, opportunity, or path that merits attention, time, and pursuit.

LAYIQ - General Manager - WTVD at Walt Disney

Direct and manage the overall operations to drive "ethical results" (meet or exceed KPIs), including established goals/objectives in ratings, audience, video, sales/revenue, market share, profit, and operating income.
Oversee and evolve the brand to maximize its impact, relevancy, and connection with local audiences.
In collaboration with appropriate executives, develop and implement a content strategy that attracts and engages audiences across platforms.
Lead a premium multi-platform news organization, including a vast and diverse team of talent across many roles and disciplines.
Oversight of the station's 24/7 broadcast and quality/technical requirements.
Synergy with all Disney lines of business through linear, streaming, social, and digital content.
Grow and develop unified CTV strategies to create/aggregate content for streaming platforms.
Drive business and partnership development efforts to drive modernization and further group goals.
Continue to identify more effective and efficient approaches to operations and processes throughout the organization.
Represent the station in the community; develop and maintain strong relationships with community leaders.
Seek out opportunities to contribute to the local market area for the betterment of the community.
Recruit, develop, and retain a strong leadership team; provide guidance and coaching to maximize their performance and accelerate their professional growth.
Champion data and analytics to drive multi-platform content, product, and platform optimization as well as accountability across the organization.
Execute all corporate policies/objectives while maintaining the highest level of ethics and industry standards.
Establish and maintain an innovative and highly collaborative culture atmosphere that promotes novel idea generation, open communication, respect for others, and excellence.
Create a diverse, collaborative, fun, and stimulating work environment.
Collaborate with other parts of OTV, Walt Disney Television, and TWDC to advance the group’s interests and leverage assets.
Required Qualifications & Skills: A minimum of 10 years of proven experience as a leader at a top market broadcast station.
A participative leadership approach that fosters collaboration and innovation.
Ability to recognize, create, and communicate priorities, strategies, market opportunities, and challenges to drive growth and performance improvement.
Attention to detail, project management skills, and the ability to effectively lead and manage in a dynamic and challenging environment.
Experience managing budgeting processes and strategic planning.
Strong written, verbal, and presentation skills.
Legal understanding of FCC rules and regulations.
Experience working with unions and contract negotiations.

General Manager - WTVD

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